Sanders McNair works with clients across a range of industries on a variety of marketing strategy and research issues. He has experience using both qualitative and quantitative methodologies to assist clients with new product launches, advertising testing, consumer segmentation and targeting, brand tracking, corporate reputation and brand positioning. He has consulted for leading companies in […]
Perspectives
Team Member information pages
Robert Duboff is CEO and a founder of HawkPartners. Over his 35 year career, he has worked with clients across virtually all industries and advised senior executives on a full range of strategy, brand and marketing issues. His focus is on helping clients develop effective initiatives and tactics, often using research and facilitation tools, such […]
Ray George helps clients develop and deliver on fact-based marketing strategy decisions. He brings years of experience helping clients research, develop, manage and implement marketing strategies. Since joining HawkPartners, Ray has led marketing and brand strategy projects in many industries, including healthcare, financial services, professional services, education and technology industries. Ray’s particular area of interest […]
Rachel Bergstresser assists clients in uncovering target audience insights that guide actionable marketing strategies. She has worked across a range of industries, with a particular focus in healthcare. Her experience includes a mix of quantitative and qualitative research techniques, spanning product development, launch and tracking, as well as consultative efforts to guide strategy development. Prior […]
Per Dutton works closely with clients to solve a range of marketing and strategy challenges through data-driven analysis. Per’s work spans a range of sectors, including work for Fortune 100 as well as start-up companies in healthcare, financial services, cybersecurity, consumer products and retail. Prior to working with HawkPartners, Per worked in marketing strategy and […]
Nancy Neufer focuses on helping clients to develop persuasive communications strategies for use in a variety of business settings. Her particular expertise is in helping clients to understand the predispositions and attitudes of their audiences and, from this perspective, to create the most compelling messages. Nancy heads HawkPartners’ litigation consulting practice, and also assists marketing […]
Matt Bernstein assists clients in conducting marketing research and developing marketing strategies. He has conducted quantitative and qualitative strategic research for a wide variety of Fortune 500 companies, foundations, and non-profit organizations in the US and around the world. Matt has a particular passion for working with clients in the pharmaceuticals, healthcare, and financial services industries and has […]
Mark Rowland works with clients across a range of industries on marketing strategy and communications initiatives. His research and consulting work spans numerous Fortune 500 companies with a focus in pharmaceutical, medical devices, financial services, and professional services. Mark relies on his experience in both quantitative and qualitative techniques to manage a wide variety of […]
Margie Sherr has more than 25 years of experience in marketing and marketing research, with the last 20 years in the healthcare industry. Margie has conducted extensive research with physicians, managed care decision makers (medical and pharmacy directors) and patients. Her experience includes qualitative and advanced multivariate techniques, spanning the entire product development process to […]