Message testing presents different forms of communication materials to leverage your brand’s communication strategy
Matt Bernstein assists clients in conducting marketing research and developing marketing strategies. He has conducted quantitative and qualitative strategic research for a wide variety of Fortune 500 companies, foundations, and non-profit organizations in the US and around the world. Matt has a particular passion for working with clients in the pharmaceuticals, healthcare, and financial services industries and has experience with studies evaluating advertising and message effectiveness, measuring and tracking brand equity, evaluating visual aid and educational materials, and guiding new product development.
Prior to joining HawkPartners, Matt was a Senior Analyst at KRC Research, a global strategic market research consultancy and member of the Interpublic Group of Companies. In his role at KRC, Matt assisted with and led quantitative and qualitative research projects in order to drive media attention, grow brand awareness, and strengthen communications efforts on dozens of strategic communications and public relations campaigns. Matt worked primarily for leading financial services, corporate, and consumer packaged goods clients.
In his time away from work, Matt enjoys playing basketball and golf, cheering for the Hoyas, and going to trivia with his friends. He also enjoys cooking and attending live jazz shows.
Matt received a B. A. in Government with honors from Georgetown University.
Perspectives by Matt Bernstein
Leveraging our experience across industries, we offer ideas to keep your brand teams engaged and informed as your brand tracker evolves. Dive into our Five Ways to Keep Your Brand Health Tracker Fresh to learn more.