As everything in our economy and our lives is re-shaped, so too are the connections brands and consumers create, and authenticity is one of the most important ways to create connections in the new normal.
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As everything in our economy and our lives is re-shaped, so too are the connections brands and consumers create, and authenticity is one of the most important ways to create connections in the new normal.
Read MoreThere are key values in brand and strategic communications that enhance authenticity and trust, which are vital for brands to be strong both during and after a crisis.
Read MoreOur team shares key insights about which brands excelled in our Brand Authenticity Index as well as the factors that drive authenticity.
Read MoreHawkPartners’ recently set out to understand what factors drive authenticity and how brands connect with consumers in an authentic manner. The result is HawkPartners’ Brand Authenticity Index.
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