As everything in our economy and our lives is re-shaped, so too are the connections brands and consumers create, and authenticity is one of the most important ways to create connections in the new normal.
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There are key values in brand and strategic communications that enhance authenticity and trust, which are vital for brands to be strong both during and after a crisis.
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Our team shares key insights about which brands excelled in our Brand Authenticity Index as well as the factors that drive authenticity.
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HawkPartners’ recently set out to understand what factors drive authenticity and how brands connect with consumers in an authentic manner. The result is HawkPartners’ Brand Authenticity Index.
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