What is Brand Authenticity?
Brand Authenticity helps brands clearly communicate with consumers who they are, what they stands for, and how they live up to those values.
Authentic brands are transparent, honest, consistent, and trustworthy. Authenticity creates loyal consumers who relate to a brand as they relate to other humans – feeling affection, a common purpose, a sense of trust, and a two-way commitment.
Authentic brands enjoy deeper connections, competitive advantage, and more revenue. When that happens, the brand becomes a part of who we are.