2026
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Right Time, Right Insights, Right Decisions: How Gotham FC Used Segmentation to Set Strategic Direction
September 16
Discover how Gotham FC and HawkPartners used segmentation at the right moment to shape strategy — and what it takes for research to earn a seat at the table.
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The Wider Lens: Marketing Strategy Trends Across Industries
June 11
HawkPartners’ cross-industry conversation on marketing trends — from financial services tactics for consumer tech to hospitality lessons for life sciences
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Beyond the Product: A Customer-Centric Approach to Insights
June 11
See how Gilead and HawkPartners built a customer-centered approach that deepens insight into core customers and drives commercial success.
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Finding Opportunities for Growth: Strategic Insights Behind a Decade+ of DUPIXENT
February 4
Explore how data-driven insights have guided brand evolution and ensured long-term relevance in a competitive therapeutic landscape.
2025
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Brave by Design: Turning Risk into Reward
September 17
Explores how bravery in branding is defined across industries, emphasizing strategic focus over flashy moves.
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Launch and Learn – Insights That Shape Better Strategies
September 10
Discover how we use a shared language around insights to align teams, shape strategy, and unlock million-dollar opportunities.
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The Hidden ROI of Speaking the Same Language: How Shared Understanding Can Unlock Multi-Million Dollar Opportunities
September 10
Discover how we use a shared language around insights to align teams, shape strategy, and unlock million-dollar opportunities.
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Unlocking a Deeper Understanding of the Hispanic Community
February 5
Uncover how brands can build authentic, meaningful connections with the Hispanic market by exploring market research considerations and strategies that uncover deep, actionable insights
2024
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2024 Intellus Trends Findings & Discussion Groups
September 11
Abbey Ahearn recently presented findings from Intellus’ annual survey of industry and agency/supplier side members.
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New York Message Resonance Event
October 29
Join our panel of experts to explore how important a brand’s message is to its customers and learn the components of messages that extend beyond reach and truly resonate.
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Beyond Breakthrough: Delivering Messages that Resonate
September 18
Explore the key strategies for avoiding common pitfalls in pharma product launch planning. We discuss the importance of building a strong value proposition and the need for early patient-centered planning.
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Best Practices for Better Insights When Evaluating Digital Tools
June 13
Scott Berman and Brittany Sutton shared optimal approaches for evaluating digital tools to enhance patient and HCP interactions at the Intellus Regional Event in Boston.
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Realizing Value Propositions in the Product Launch Planning Process
June 10
Explore the key strategies for avoiding common pitfalls in pharma product launch planning. We discuss the importance of building a strong value proposition and the need for early patient-centered planning.
2022
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San Francisco Brand Authenticity Event
October 12
Our panel of experts discussed how Brand Authenticity should be woven into your brand’s decision-making process to build stronger connections with consumers.
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New York Brand Authenticity Event
September 28
Our panel of experts discussed how Brand Authenticity should be woven into your brand’s decision-making process to build stronger connections with consumers.
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Uncovering the Role of Emotion in Professional and B2B Decision-Making
Explore the B2B decision-making process and how emotional and cognitive bias can affect B2B marketers and their clients.
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The Importance of Brand Authenticity in Pharma
February 24
What are the authentic stories pharma should be telling? What are the four pillars that serve as a foundation of authenticity for pharma? Our speakers from Pfizer and Merck answered…
2021
2019
2018
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Digital Disruptors: Overcoming Marketing Challenges to Redefine Industries
December 6
A panel of CEOs who have built successful businesses from the ground up discuss identifying unmet market opportunities and utilizing digital technology to redefine industries.
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Marketing in the #Fakenews Era
July 26
Thursday, July 26th, 2018 | 5:30-7:30pmThe Loft at 600 F, Third Floor600 F St. NW, Washington, DC 20004 Peter Horst – author of Marketing In The #Fakenews Era, Kellyn Smith…
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Digitization Sparks a Revolution: How to Prepare for the Many Ways It’ll Transform Patient Experiences
April 10
April 10, 2018Kathy Butler, Margie Sherr and Enrique Pumar of HawkPartners to Speak at EyeforPharma this April Digitization will revolutionize how healthcare and pharma companies engage with patients – including…
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Behavioral Economics is Changing the Way We Market
March 7 and 13
Ever wonder why customers act the way they do? Do you know what works, but not why it works? The answers may be found in the principles of behavioral economics.…