An effective COVID trial strategy cannot be designed without first understanding the new COVID jury. By instead conducting focused research, trial communications can be optimized to resonate among the jury of now.
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An effective COVID trial strategy cannot be designed without first understanding the new COVID jury. By instead conducting focused research, trial communications can be optimized to resonate among the jury of now.
Read MoreThe COVID era trial must balance protecting the constitutional elements of a jury trial while protecting the nation’s health in a pandemic. Both a socially distanced in-person approach and a virtual approach allow for that – but also pose challenges that trial teams have never encountered.
Read MoreNancy Neufer and Rob Duboff share anecdotes from their research experience to illustrate the challenges faced by intellectual property litigators who must present technical evidence while still taking care to address the human elements of the story that concern jurors.
Read MoreRob Duboff and Nancy Neufer review the strategic jury selection approaches that might have led to a different outcome in a criminal murder trial.
Read MoreFor defendants, complex litigation necessitates that the story be effective in the first case to go to trial as well as those that follow.
Read MoreRob Duboff and Nancy Neufer describe the role of the trial attorney as a performer and the importance of connecting with jurors on an emotional level, an element of jury persuasion that is critical for litigators who want to win.
Read MoreHawkPartners offer a perspective on how jury perceptions can be as important as actual evidence in reaching a verdict.
Read MoreNancy Neufer and Scott Berman discuss the importance, particularly for corporate defendants, of assessing the background issues that may influence jurors’ perceptions in the courtroom.
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