Trial Consulting

An effective COVID trial strategy cannot be designed without first understanding the new COVID jury.  By instead conducting focused research, trial communications can be optimized to resonate among the jury of now.

Read More
Trial Consulting

The COVID era trial must balance protecting the constitutional elements of a jury trial while protecting the nation’s health in a pandemic.  Both a socially distanced in-person approach and a virtual approach allow for that – but also pose challenges that trial teams have never encountered.

Read More
Trial Consulting

Nancy Neufer and Rob Duboff share anecdotes from their research experience to illustrate the challenges faced by intellectual property litigators who must present technical evidence while still taking care to address the human elements of the story that concern jurors.

Read More
Trial Consulting

Rob Duboff and Nancy Neufer describe the role of the trial attorney as a performer and the importance of connecting with jurors on an emotional level, an element of jury persuasion that is critical for litigators who want to win.

Read More