Three keys to capitalize on current-day uncertainty to strengthen loyalty and overall brand health
Branding Perspectives
Brands are not optional – whether and how you choose to manage them is. With the internet and social media, customers have an unprecedented ability to learn about your brand and form opinions before they ever visit your website or step foot in your store. HawkPartners consultants work with you to develop compelling brand strategies that align with your business’s values and resonate with your customers. Read our perspectives to learn more about our views and dive deep into understanding how you can unlock your brand’s value to communicate to your consumers. For more, explore what we offer in our branding services.
HawkPartners highlights the positive effects of building trust, the negative consequences of losing trust, and the three essential cornerstones of trust: credibility, competence, and connection. Learn how these cornerstones inform brand strategy and marketing communications and why trust requires cross-functional attention and senior leadership involvement.
The strongest brands during the pandemic have been those that demonstrated their authentic empathy through their actions in a way that solidified their bond, not only with their target audiences, but also with the wider communities in which they operate.
Understanding your customers and investing in your marketing and brand strategy even in the face of economic constraints is both a business necessity and an opportunity.
Marketing leaders have a key role to play in navigating the current crisis. Our team explores how to establish a new vision of success and move forward during these uncertain times.
Spotify, or any company who has undergone a recent acquisition, faces key decisions related to their brand management. Our team suggests three best practices to optimize a brand's portfolio, particularly when extending into new offerings.
B2B companies face a unique set of branding challenges, including sales-driven cultures and focus on short-term returns. Ray George shares solutions to addressing these obstacles and tips to guide branding strategy and tactics.
HawkPartners’ latest Marketing Leadership breakfast welcomed Paul Alexander, CMO of Eastern Bank, to share his experience and insights about building a mission-driven brand strategy.
Jonathan Hollenberg addresses how maintaining a brand’s reputation now requires upholding a brand’s values beyond just its employees.
What is it about the 15-year-old Geico ads that have enabled them to have such staying power? We explore three reasons their ad campaigns continue to stand out.