Customer Experience Perspectives

Unlock the potential of AI-driven enhancements for your brand's customer experience by delving into the intricacies of your customers' purchasing journey. Discover how strategic implementation of AI can authentically amplify customer recognition, engagement, and support, elevating their sense of being valued and understood.

6 consumer insights show how brands should cater to consumer needs when optimizing their personalization strategies and tactics.

Learn how to align personalization and data privacy efforts to optimize the customer experience. 

Google’s announcement this week will impact almost any brand with a digital presence. Alex Ain comments on the impact of phasing out third-party cookies on the broader customer experience.

Businesses have to get in front of - as opposed to adapt to - technological advances. 5G is no different. Here, we've outlined the state of the IoT and 5G boom and what the implications are for your business.

Alex Ain shares the three key practices that can differentiate a brand’s retail experience from its own online channels and those of direct competitors.

The recent launch of Adidas’ Futurecraft.loop demonstrated the impact of consumer desire to be part of changing the world, and how brands must adapt to this evolving landscape. Jesse Epstein explores how Adidas made sustainability THE customer experience.

How should brands meet the demand for sustainability without sacrificing customer experience?

Whether you’re starting from scratch, tweaking on the fly or updating entire interactions, designing a Customer Experience that works for customers and employees is incredibly challenging.  Learn three tips for how to create a winning CX strategy that delights.