This is the era of experience marketing. Customers not only want distinctive and reliable products; they want the end-to-end experiences to match. The experience of a customer – from awareness to first purchase to re-purchase – provides brands with an opportunity to differentiate themselves amidst the noise of the marketplace. When you think about your customer experience, you need to consider all touchpoints of your customers’ journey and how those moments drive or diminish loyalty. For more, explore what we offer in our customer experience services.
For many products, the “customer” is not an individual, but rather a family or household. Multi-user platforms are a way for brands to better meet the needs of multiple users within such accounts. Here are 5 ways to improve the multi-user experience.
Gaining a better understanding of your customer and increasing employee engagement have surpassed the traditional customer centricity model. If you truly are in touch with your customers’ needs and create a culture of passionate employees, the rest will follow.
Alex Ain uses chat bot user experience (UX) research to highlight the importance of incorporating brand across digital communication channels.
As brands across industries focus on differentiation through unique customer experiences, the evolving personal fitness landscape shows how SoulCycle, Flywheel and Peloton are capitalizing on different emotional connections to attract and retain loyal customers.
Abbey Ahearn shares her vision on the (near-term) future of consumer healthcare. Pills with sensors, digital therapeutics for addiction, and AI for early cancer detection are just a few of the coming innovations.
Discover 5 keys to giving customers compelling reasons to use artificial intelligence to enhance customer experiences
Understanding behavioral economics is key to helping brands curate more memorable customer experiences
Do the marketing promotions around March Madness meet expectations of viewers?
Optimize your customer relationships through the use of a tailored, customer-specific approach