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Customer Experience Perspectives

This is the era of experience marketing. Customers not only want distinctive and reliable products; they want the end-to-end experiences to match. The experience of a customer – from awareness to first purchase to re-purchase – provides brands with an opportunity to differentiate themselves amidst the noise of the marketplace. When you think about your customer experience, you need to consider all touchpoints of your customers’ journey and how those moments drive or diminish loyalty. For more, explore what we offer in our customer experience services.

It’s All About the Spin

As brands across industries focus on differentiation through unique customer experiences, the evolving personal fitness landscape shows how SoulCycle, Flywheel and Peloton are capitalizing on different emotional connections to attract and retain loyal customers.