Brands responding to social issues need to assess whether their decision will be seen as authentic to who the brand is, what it stands for, and the role it can play in consumers’ lives.
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing, and analyzing. Our people post, publish and speak on a wide variety of timely marketing and strategy-related topics. Browse our featured posts below or select by subject from the archived blog and published items. Want to discuss anything you read? We welcome the conversation.
It’s time to commemorate and celebrate—HawkPartners is turning 20! Join us at one of our celebratory events in Boston, New York, San Fransisco, Pennsylvania and Washington D.C.
Unlock the potential of AI-driven enhancements for your brand's customer experience by delving into the intricacies of your customers' purchasing journey. Discover how strategic implementation of AI can authentically amplify customer recognition, engagement, and support, elevating their sense of being valued and understood.
Discover how effectively managing and formalizing co-creation initiatives reflects a brand's dedication to empowering its loyal customers, fostering trust, and elevating overall customer satisfaction.
HawkPartners highlights the positive effects of building trust, the negative consequences of losing trust, and the three essential cornerstones of trust: credibility, competence, and connection. Learn how these cornerstones inform brand strategy and marketing communications and why trust requires cross-functional attention and senior leadership involvement.
Consider these best practices when designing research centered on sensitive patient populations.
Healthcare brands should take a patient-centered approach when preparing for launch. Learn why organizations need to build a deeper, more holistic understanding of the ecosystem of influences affecting patient outcomes.
By thoughtfully incorporating DEI principles into insights generation, HawkPartners helps brands improve research design and execution, leading to richer, actionable learnings.
Leveraging the pillars of Brand Authenticity can be used to measure if your marketing strategies now reflect the narratives of consumers.
Our panel of experts discussed how Brand Authenticity should be woven into your brand’s decision-making process to build stronger connections with consumers.