HawkPartners developed a five-step framework to help pharma companies anticipate the “new normal” as a means of optimizing HCP engagement in a post-COVID-19 world.
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HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing and analyzing. Our people post, publish and speak on a wide variety of timely marketing and research-related topics. Browse our featured posts below or select by topic from archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Customer Experience
Google’s announcement this week will impact almost any brand with a digital presence. Alex Ain comments on the impact of phasing out third-party cookies on the broader customer experience.
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Branding
The strongest brands during the pandemic have been those that demonstrated their authentic empathy through their actions in a way that solidified their bond, not only with their target audiences, but also with the wider communities in which they operate.
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Trial Consulting
An effective COVID trial strategy cannot be designed without first understanding the new COVID jury. By instead conducting focused research, trial communications can be optimized to resonate among the jury of now.
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Events
COVID-19 has upended existing customer engagement models, including the ways by which the healthcare industry interacts with HCPs. Our panel of global pharma and healthcare leaders from Mayo Clinic, Google, and Sanofi discusses the future of HCP engagement.
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Trial Consulting
The COVID era trial must balance protecting the constitutional elements of a jury trial while protecting the nation’s health in a pandemic. Both a socially distanced in-person approach and a virtual approach allow for that – but also pose challenges that trial teams have never encountered.
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Innovation
Our summary of original content across topics of interest for Marketers and Market Researchers.
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Branding
Understanding your customers and investing in your marketing and brand strategy even in the face of economic constraints is both a business necessity and an opportunity.
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Market Research
Our team recently hosted a webinar to discuss strategies and approaches to optimize value in digital qualitative research engagements.
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Innovation
Our summary of original content across topics of interest for Marketers and Market Researchers.
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Brand Authenticity
As everything in our economy and our lives is re-shaped, so too are the connections brands and consumers create, and authenticity is one of the most important ways to create connections in the new normal.
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Healthcare
The current pandemic is tearing down the regulatory and reimbursement barriers that have prevented telehealth from realizing its full potential to date. Our team examines the value propositions of several telehealth providers as the industry enters the next stage of growth.
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Innovation
Marketing leaders have a key role to play in navigating the current crisis. Our team explores how to establish a new vision of success and move forward during these uncertain times.
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