Explore Our Perspectives

Our research has shown that audiences care more than ever about what brands say. Consumers have higher expectations, stronger fact-checking abilities, and a willingness to exchange their loyalty and business if their expectations are – or aren’t – met.

Learn how our segmentation strategy harmonizes attitudes and targeting needs without compromise. Use behavioral data and advanced analytics to streamline your quantitative research and connections to media.

Uncover hidden reasons behind consumer choices with Behavioral Economics and Nudge Theory to influence behavior for marketing success.

Explore the concept of brand bravery and its impact on marketing success. Is your brand ready to be brave?

Understanding who your customers are and how they perceive your brand provides the foundation for impactful campaigns and brand strategy.

Our Hispanic Insights and Consulting service helps clients gain a better understanding of the Hispanic community and develop inclusive marketing strategies that reflect the culture, experiences, diversity, and needs of this valuable customer base.

This year’s slate was unique, with the most celebrities ever, replete with directions to websites to explain or show more than the ads themselves. As my reference point, I like to go to CMOs since they are the people who best understand the pressures on the advertisers and the balancing act of getting approval to […]

HawkPartners shares trends shaping the landscape of biopharma and healthcare, and explains how these trends can enhance your brand strategy.

Learn how to integrate market access insights into pharma brand strategies.