HawkPartners developed a five-step framework to help pharma companies anticipate the “new normal” as a means of optimizing HCP engagement in a post-COVID-19 world.
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HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing and analyzing. Our people post, publish and speak on a wide variety of timely marketing and research-related topics. Browse our featured posts below or select by topic from archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Branding
Understanding your customers and investing in your marketing and brand strategy even in the face of economic constraints is both a business necessity and an opportunity.
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Market Research
Our team recently hosted a webinar to discuss strategies and approaches to optimize value in digital qualitative research engagements.
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Innovation
Our summary of original content across topics of interest for Marketers and Market Researchers.
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Brand Authenticity
As everything in our economy and our lives is re-shaped, so too are the connections brands and consumers create, and authenticity is one of the most important ways to create connections in the new normal.
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Healthcare
The current pandemic is tearing down the regulatory and reimbursement barriers that have prevented telehealth from realizing its full potential to date. Our team examines the value propositions of several telehealth providers as the industry enters the next stage of growth.
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Innovation
Marketing leaders have a key role to play in navigating the current crisis. Our team explores how to establish a new vision of success and move forward during these uncertain times.
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Market Research
HawkPartners has identified five ways to keep your brand health tracker fresh – with the goal of keeping your brand team engaged and your brand thriving.
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Trial Consulting
Rob Duboff and Nancy Neufer review the strategic jury selection approaches that might have led to a different outcome in a criminal murder trial.
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Brand Authenticity
There are key values in brand and strategic communications that enhance authenticity and trust, which are vital for brands to be strong both during and after a crisis.
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Uncategorized
Looking forward to the new decade we asked our leadership team to weigh in on predictions for what 2020 will bring in several key areas and industries.
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Go-to-Market Strategy
Former HawkPartner Allison Yarborough reflects on her learnings as the B2B Product Marketing Manager at Off the Grid, a startup who has found its niche in the food truck scene.
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Uncategorized
Our summary of original content across topics of interest for Marketers and Market Researchers.
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