Bike and e-scooter leaders' methods for gaining market share offer lessons on how companies in other industries can drive product adoption in an increasingly competitive category.
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing, and analyzing. Our people post, publish and speak on a wide variety of timely marketing and strategy-related topics. Browse our featured posts below or select by subject from the archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Is your brand equipped to respond to a more socially engaged constituency? Chief Marketing Officers on a recent HawkPartners panel offer tips to guide your strategy and tactics.
In addition to grounding themselves in their values and purpose, brands can better prepare to navigate unexpected roadblocks in today's politically charged environment.
Thursday, July 26th, 2018 | 5:30-7:30pm The Loft at 600 F, Third Floor600 F St. NW, Washington, DC 20004 Peter Horst – author of Marketing In The #Fakenews Era, Kellyn Smith Kenney – CMO of Hilton Hotels & Resorts, and Rob Duboff – Partner andCo-Founder of HawkPartners shared how brands can successfully plan for and […]
Alex Ain uses chat bot user experience (UX) research to highlight the importance of incorporating brand across digital communication channels.
Despite FIFA scandals, Russia and the failure of Team USA to qualify, the World Cup presents an unparalleled opportunity for brands to engage with fans worldwide.
“Sorry, not sorry” or an effective apology? Find out whether the recent apology ads from Wells Fargo, Uber and Facebook deliver.
Brands must balance near-term positioning with long-term requirements for growth. Learn how an elastic brand can do both.
Got grit? Five HawkPartners share their perspectives on the Greenbook Research Industry Trends (GRIT) report.