Got grit? Five HawkPartners share their perspectives on the Greenbook Research Industry Trends (GRIT) report.
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing, and analyzing. Our people post, publish and speak on a wide variety of timely marketing and strategy-related topics. Browse our featured posts below or select by subject from the archived blog and published items. Want to discuss anything you read? We welcome the conversation.
As brands across industries focus on differentiation through unique customer experiences, the evolving personal fitness landscape shows how SoulCycle, Flywheel and Peloton are capitalizing on different emotional connections to attract and retain loyal customers.
Abbey Ahearn shares her vision on the (near-term) future of consumer healthcare. Pills with sensors, digital therapeutics for addiction, and AI for early cancer detection are just a few of the coming innovations.
HawkPartners reviewed over 30 of the most successful brand marketing campaigns in the past 20 years to identify four common practices that have helped iconic brands maintain their competitive advantage.
Discover 5 keys to giving customers compelling reasons to use artificial intelligence to enhance customer experiences
Understanding behavioral economics is key to helping brands curate more memorable customer experiences
Look at 3 megatrends: Digitization, Democratization & Disruption, from our Innovation Panels™ & ways to anticipate future customer needs & market changes.
Rob Duboff and Nancy Neufer review the strategic jury selection approaches that might have led to a different outcome in a criminal murder trial.
Do the marketing promotions around March Madness meet expectations of viewers?