Developing and implementing a successful enterprise-level segmentation solution can create tremendous value for companies and brands. Learn about best practices to help you stay on track.
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing, and analyzing. Our people post, publish and speak on a wide variety of timely marketing and strategy-related topics. Browse our featured posts below or select by subject from the archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Behavioral economics has become a well-established discipline for understanding, and in some cases, influencing non-rational factors affecting consumer behavior. Learn how marketers and marketing researchers can best incorporate it into their practices.
Leveraging our experience across industries, we offer ideas to keep your brand teams engaged and informed as your brand tracker evolves. Dive into our Five Ways to Keep Your Brand Health Tracker Fresh to learn more.
Digital health offers tremendous upside for the pharmaceutical industry. In this infographic, we explore the challenges and opportunities ahead for pharma as it innovates to move closer to fully digitized healthcare.
Nike took a risk by using Colin Kaepernick in its recent “Just Do It” campaign. Will the forces that convinced Nike to make this bold move help the brand weather the sea of negative push back or will the naysayers break the brand that has been a staple since 1964?
Two HawkPartners' Team Members – one Millennial and the other a Gen-X'er – share their stories of how they adopted Venmo and use it today. The implication for Marketers: a one-size fits all strategy may fall short.
Gaining a better understanding of your customer and increasing employee engagement have surpassed the traditional customer centricity model. If you truly are in touch with your customers’ needs and create a culture of passionate employees, the rest will follow.
Bike and e-scooter leaders' methods for gaining market share offer lessons on how companies in other industries can drive product adoption in an increasingly competitive category.
Is your brand equipped to respond to a more socially engaged constituency? Chief Marketing Officers on a recent HawkPartners panel offer tips to guide your strategy and tactics.