Events Perspectives

Our panel of experts discussed how Brand Authenticity should be woven into your brand’s decision-making process to build stronger connections with consumers.

Our panel of experts discussed how Brand Authenticity should be woven into your brand’s decision-making process to build stronger connections with consumers.

Explore the B2B decision-making process and how emotional and cognitive bias can affect B2B marketers and their clients.

What are the authentic stories pharma should be telling? What are the four pillars that serve as a foundation of authenticity for pharma? Our speakers from Pfizer and Merck answered these questions and shared their perspectives on the importance of authenticity.

Learn how to align personalization and data privacy efforts to optimize the customer experience. 

How do brands weave authenticity into their identity, and why does it matter? Our panelists from The Ritz-Carlton, Pfizer, and Peloton discuss how brands communicate who they are and what they stand for during a recent ARF Insights Studio.

COVID-19 has upended existing customer engagement models, including the ways by which the healthcare industry interacts with healthcare professionals (HCPs). The most obvious change has been the accelerated adoption of video, tele-detailing and other digital channels that have dominated 2020. However, beyond these changes, what are some other global trends that have enhanced the HCP […]

HawkPartners hosted two sessions during The Market Research Event (TMRE) 2019 in Las Vegas on November 5-7. Panel: The Keys to Unlock Brand Authenticity Tuesday, Nov. 5, 12:00 – 12:40 pm PDT Authenticity is not just a buzzword – it’s a true driver of how consumers are making purchasing decisions today. 69 percent of consumers […]

HawkPartners recent CEO panel of Digital Disruptors provides proven principles for developing successful businesses that redefine industries.