COVID-19 has upended existing customer engagement models, including the ways by which the healthcare industry interacts with HCPs. Our panel of global pharma and healthcare leaders from Mayo Clinic, Google, and Sanofi discusses the future of HCP engagement.
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Authenticity is not just a buzzword – it’s a true driver of how consumers are making purchasing decisions today.
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A panel of CEOs who have built successful businesses from the ground up discuss identifying unmet market opportunities and utilizing digital technology to redefine industries.
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Discover proactive methods to combat negative public sentiment in today’s politically charged environment.
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Digitization will revolutionize how healthcare and pharma companies engage with patients – including vast changes in medication selection and adherence, disease awareness and monitoring, the patient-healthcare provider relationship and more. Are you ready?
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Ever wonder why customers act the way they do? Do you know what works, but not why it works? The answers may be found in the principles of behavioral economics.
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Ever wonder why customers act the way they do? Do you know what works, but not why it works? The answers may be found in the principles of behavioral economics.
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