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Events Perspectives

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Healthcare Executive Panel: HCP Engagement Trends in 2021 and Beyond

COVID-19 has upended existing customer engagement models, including the ways by which the healthcare industry interacts with healthcare professionals (HCPs). The most obvious change has been the accelerated adoption of video, tele-detailing and other digital channels that have dominated 2020. However, beyond these changes, what are some other global trends that have enhanced the HCP […]