The emergency-use authorizations of COVID-19 vaccines are priming consumers for vaccine brand differentiation and presenting a novel marketing situation that tasks marketers with challenging master brand decisions.
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing and analyzing. Our people post, publish and speak on a wide variety of timely marketing and research-related topics. Browse our featured posts below or select by topic from archived blog and published items. Want to discuss anything you read? We welcome the conversation.
How do brands weave authenticity into their identity, and why does it matter? Our panelists from The Ritz-Carlton, Pfizer, and Peloton discuss how brands communicate who they are and what they stand for during a recent ARF Insights Studio.
COVID-19 has upended existing customer engagement models, including the ways by which the healthcare industry interacts with healthcare professionals (HCPs). The most obvious change has been the accelerated adoption of video, tele-detailing and other digital channels that have dominated 2020. However, beyond these changes, what are some other global trends that have enhanced the HCP […]
HawkPartners hosted two sessions during The Market Research Event (TMRE) 2019 in Las Vegas on November 5-7. Panel: The Keys to Unlock Brand Authenticity Tuesday, Nov. 5, 12:00 – 12:40 pm PDT Authenticity is not just a buzzword – it’s a true driver of how consumers are making purchasing decisions today. 69 percent of consumers […]
A panel of CEOs who have built successful businesses from the ground up discuss identifying unmet market opportunities and utilizing digital technology to redefine industries.
Thursday, July 26th, 2018 | 5:30-7:30pm The Loft at 600 F, Third Floor600 F St. NW, Washington, DC 20004 Peter Horst – author of Marketing In The #Fakenews Era, Kellyn Smith Kenney – CMO of Hilton Hotels & Resorts, and Rob Duboff – Partner andCo-Founder of HawkPartners shared how brands can successfully plan for and […]
April 10, 2018 Kathy Butler, Margie Sherr and Enrique Pumar of HawkPartners to Speak at EyeforPharma this April Digitization will revolutionize how healthcare and pharma companies engage with patients – including vast changes in medication selection and adherence, disease awareness and monitoring, the patient-healthcare provider relationship and more. Are you ready? Kathy Butler, Margie Sherr […]
March 13, 2018 Forum for Corporate Marketers & ResearchersSan Francisco Ever wonder why customers act the way they do? Do you know what works, but not why it works? The answers may be found in the principles of behavioral economics. Join us to network with peers over breakfast at this engaging discussion where we’ll: Examine […]
March 7, 2018 Forum for Corporate Marketers & ResearchersChicago Ever wonder why customers act the way they do? Do you know what works, but not why it works? The answers may be found in the principles of behavioral economics. Join us to network with peers over breakfast at this engaging discussion where we’ll: Examine the […]