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Perspectives

Marketing in the #Fakenews Era

Thursday, July 26th, 2018 | 5:30-7:30pm

The Loft at 600 F, Third Floor
600 F St. NW, Washington, DC 20004

Peter Horst – author of Marketing In The #Fakenews Era, Kellyn Smith Kenney – CMO of Hilton Hotels & Resorts, and Rob Duboff – Partner and
Co-Founder of HawkPartners shared how brands can successfully plan for and survive a PR nightmare in this era of political tribalism.

Learn what you should do if your brand or your leadership is attacked for making a statement that is misconstrued politically. Discover proactive methods to combat negative public sentiment in today’s politically charged environment.

During This Executive Panel, We Learned

  • Whether embracing brand purpose is good for business or wasteful indulgence.
  • Whether your brand should take social and political stands.
  • What you should do when the public calls you out for a political stand you didn’t intend to take.
  • How to carefully navigate the #fakenews waters and prepare for the worst.

Read the key takeaways from this panel discussion.

Panelists

Peter Horst
PSB, CEO

Peter is a global marketing senior executive and CMO with 28 years of marketing leadership across diverse industries in consumer and business products, and services and technology for market leaders such as Capital One, Hershey’s, General Mills, US WEST (Qwest), and Ameritrade.

Kellyn Smith Kenny
Hilton Hotels & Resorts, Chief Marketing Officer

Kellyn is the Chief Marketing Officer of Hilton Hotels & Resorts and has a diverse background in global and strategic marketing serving in executive roles for customer and service-focused organizations including Uber, Capital One, and Microsoft.

Rob Duboff
HarkPartners, Partner and Co-Founder

Rob is Partner and Co-Founder of HawkPartners. Over his 35 year career, he has worked with clients across virtually all industries and advised senior executives on a full range of strategy, brand and marketing issues. Rob previously served as Ernst & Young’s Chief Marketing Officer and Vice President and board member of Mercer Management Consulting.