Nike took a risk by using Colin Kaepernick in its recent “Just Do It” campaign. Will the forces that convinced Nike to make this bold move help the brand weather the sea of negative push back or will the naysayers break the brand that has been a staple since 1964?
Strategic Communications Perspectives
Developing insightful strategic communications requires thorough planning, creation, testing, and implementation across many touchpoints. These touchpoints influence consumers’ perceptions of brands and ultimately determine the customer journey. Our consultants share their perspectives of how to best communicate with consumers. For more, explore what we offer in our strategic communications services.
By thoughtfully incorporating DEI principles into insights generation, HawkPartners helps brands improve research design and execution, leading to richer, actionable learnings.
Explore the B2B decision-making process and how emotional and cognitive bias can affect B2B marketers and their clients.
Message testing presents different forms of communication materials to leverage your brand’s communication strategy
HawkPartners offers five examples to optimize public health communications materials
Our team shares 3 key approaches for marketers to improve personal relevance among their target consumers in the Financial Services industry.
Our CMO Advisory Panel serves as an additional resource for our clients. Here, three members of our esteemed panel share their perspectives on the importance of Brand Authenticity.
The Myers-Briggs Type Indicator (MBTI) is a personality profiler that offers a layer of insight for developing effective strategic communications.
We explore the promise of 5G mobile technology and its implications for marketers.
In advance of the Super Bowl, we explore previous Super Bowl ads to arrive at three lessons for brands to consider when investing significantly in television advertisements.