The emergency-use authorizations of COVID-19 vaccines are priming consumers for vaccine brand differentiation and presenting a novel marketing situation that tasks marketers with challenging master brand decisions.
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing and analyzing. Our people post, publish and speak on a wide variety of timely marketing and research-related topics. Browse our featured posts below or select by topic from archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Our team shares 3 key approaches for marketers to improve personal relevance among their target consumers in the Financial Services industry.
Our CMO Advisory Panel serves as an additional resource for our clients. Here, three members of our esteemed panel share their perspectives on the importance of Brand Authenticity.
The Myers-Briggs Type Indicator (MBTI) is a personality profiler that offers a layer of insight for developing effective strategic communications.
We explore the promise of 5G mobile technology and its implications for marketers.
In advance of the Super Bowl, we explore previous Super Bowl ads to arrive at three lessons for brands to consider when investing significantly in television advertisements.
As we enter the final stretch of a decade, our Co-founder <a href="https://hawkpartners.com/team-member/rob-duboff/">Rob Duboff</a> reflects on how our discipline has evolved over the previous decades.
As marketers, we explore and refine how best to speak to customers. Are you applying those same best practices to your internal communications?
Nike took a risk by using Colin Kaepernick in its recent “Just Do It” campaign. Will the forces that convinced Nike to make this bold move help the brand weather the sea of negative push back or will the naysayers break the brand that has been a staple since 1964?
Is your brand equipped to respond to a more socially engaged constituency? Chief Marketing Officers on a recent HawkPartners panel offer tips to guide your strategy and tactics.
“Sorry, not sorry” or an effective apology? Find out whether the recent apology ads from Wells Fargo, Uber and Facebook deliver.