Our Hispanic Insights and Consulting service helps clients gain a better understanding of the Hispanic community and develop inclusive marketing strategies that reflect the culture, experiences, diversity, and needs of this valuable customer base.
Strategic Communications Perspectives
Developing insightful strategic communications requires thorough planning, creation, testing, and implementation across many touchpoints. These touchpoints influence consumers’ perceptions of brands and ultimately determine the customer journey. Our consultants share their perspectives of how to best communicate with consumers. For more, explore what we offer in our strategic communications services.
The Most Impactful Super Bowl Ads When brands advertise during the Super Bowl, it’s important to keep in mind that they can have varying objectives. Many are focused on building or reinforcing brand awareness, and/or general brand associations. Others may be trying to communicate a more specific message or characteristic that is important to differentiate […]
Our Hispanic Insights and Consulting service helps clients gain a better understanding of the Hispanic community and develop inclusive marketing strategies that reflect the culture, experiences, diversity, and needs of this valuable customer base.
HawkPartners shares trends shaping the landscape of biopharma and healthcare, and explains how these trends can enhance your brand strategy.
Learn how to integrate market access insights into pharma brand strategies.
By thoughtfully incorporating DEI principles into insights generation, HawkPartners helps brands improve research design and execution, leading to richer, actionable learnings.
Explore the B2B decision-making process and how emotional and cognitive bias can affect B2B marketers and their clients.
Message testing presents different forms of communication materials to leverage your brand’s communication strategy
HawkPartners offers five examples to optimize public health communications materials
Our team shares 3 key approaches for marketers to improve personal relevance among their target consumers in the Financial Services industry.