HawkPartners reviewed over 30 of the most successful brand marketing campaigns in the past 20 years to identify four common practices that have helped iconic brands maintain their competitive advantage.
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HawkPartners reviewed over 30 of the most successful brand marketing campaigns in the past 20 years to identify four common practices that have helped iconic brands maintain their competitive advantage.
Read MoreCompanies have a lot of work to do to rebuild trust with consumers. The stakes are higher to leverage digital platforms to bridge the “trust gap”
Read MoreIt seems like the brands we love know exactly what we’re doing… largely because they do. But, is that actually helping marketers?
Read MoreCMOs examine how to balance data-savvy and customer-centric, not losing sight of brand building
Visit ArticleConsumer emotions drive their decision-making, and should drive yours too. Leverage emotional connection to craft your message to your audience.
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