As marketers, we explore and refine how best to speak to customers. Are you applying those same best practices to your internal communications?
Strategic Communications Perspectives
Four Best Practices from Customer Communications To Improve Internal Communications
Developing insightful strategic communications requires thorough planning, creation, testing, and implementation across many touchpoints. These touchpoints influence consumers’ perceptions of brands and ultimately determine the customer journey. Our consultants share their perspectives of how to best communicate with consumers. For more, explore what we offer in our strategic communications services.
Nike took a risk by using Colin Kaepernick in its recent “Just Do It” campaign. Will the forces that convinced Nike to make this bold move help the brand weather the sea of negative push back or will the naysayers break the brand that has been a staple since 1964?
Is your brand equipped to respond to a more socially engaged constituency? Chief Marketing Officers on a recent HawkPartners panel offer tips to guide your strategy and tactics.
“Sorry, not sorry” or an effective apology? Find out whether the recent apology ads from Wells Fargo, Uber and Facebook deliver.
HawkPartners reviewed over 30 of the most successful brand marketing campaigns in the past 20 years to identify four common practices that have helped iconic brands maintain their competitive advantage.
Companies have a lot of work to do to rebuild trust with consumers. The stakes are higher to leverage digital platforms to bridge the "trust gap"
It seems like the brands we love know exactly what we’re doing… largely because they do. But, is that actually helping marketers?
CMOs examine how to balance data-savvy and customer-centric, not losing sight of brand building