(617) 395-1458
HawkPartners
  • About
    • Values
    • About
    • Team
    • Our Commitment to Action
    • Events
    • Our Research Toolkit
    • Careers
    • Privacy Policy
  • Services
    • Services
    • Strategic Communications
    • Branding
    • Customer Experience
    • Go-to-Market Strategy
    • Trial Consulting
    • Brand Authenticity Index
  • Clients
    • Clients
    • Case Studies
  • Perspectives
  • Contact
  • Search
Four Keys to “Iconic” Marketing Campaigns
Branding

Four Keys to “Iconic” Marketing Campaigns

HawkPartners reviewed over 30 of the most successful brand marketing campaigns in the past 20 years to identify four common practices that have helped iconic brands maintain their competitive advantage.

Read More
Building Trust on Digital Platforms
Strategic Communications

Building Trust on Digital Platforms

Companies have a lot of work to do to rebuild trust with consumers. The stakes are higher to leverage digital platforms to bridge the “trust gap”

Read More
Mixed Blessings of Digital Targeting
Strategic Communications

Mixed Blessings of Digital Targeting

It seems like the brands we love know exactly what we’re doing… largely because they do. But, is that actually helping marketers?

Read More
Don’t Let Big Data Bury Your Brand
Strategic Communications

Don’t Let Big Data Bury Your Brand

CMOs examine how to balance data-savvy and customer-centric, not losing sight of brand building

Visit Article
Making Better Marketing Decisions
Strategic Communications

Making Better Marketing Decisions

Consumer emotions drive their decision-making, and should drive yours too. Leverage emotional connection to craft your message to your audience.

Visit Article
This is a photo of an elderly woman swimming in a pool. The image symbolizes the research HawkPartners conduct to evaluate the communications that would serve as the basis of all promotional initiatives for a device that better serves patients living with respiratory conditions.
Strategic Communications

Testing and Enhancing a Global Campaign

Read More
This is a photo of two professionals looking at reports sitting on a table. The image symbolizes the comprehensive, multi-channel marketing communications audit HawkPartners conducted for a mortgage lender.
Strategic Communications

Conducting a Strategic Communications Audit

Read More

Posts navigation

Older 1 2

Get in Touch.

  • LinkedIn
  • Twitter
  • Facebook
  • Email Us
  • Email Us
  • Call Us

Get timely articles, perspectives & trends

  • This field is for validation purposes and should be left unchanged.

OUR OFFICES

  • Boston
  • Philadelphia
  • New York
  • Washington, DC
  • Chicago
  • San Francisco

ABOUT

  • Team
  • Careers

SERVICES

  • Strategic Communications
  • Branding
  • Customer Experience
  • Go-to-Market Strategy
  • Brand Authenticity Index

CLIENTS

  • Clients & Industries
  • Case Studies

PERSPECTIVES

  • Articles

© 2020 HawkPartners. All rights reserved. (617) 395-1458 / Privacy Policy / Terms of Use

Back to Top

Send this to a friend