HawkPartners reviewed over 30 of the most successful brand marketing campaigns in the past 20 years to identify four common practices that have helped iconic brands maintain their competitive advantage.
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Companies have a lot of work to do to rebuild trust with consumers. The stakes are higher to leverage digital platforms to bridge the “trust gap”
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It seems like the brands we love know exactly what we’re doing… largely because they do. But, is that actually helping marketers?
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CMOs examine how to balance data-savvy and customer-centric, not losing sight of brand building
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Consumer emotions drive their decision-making, and should drive yours too. Leverage emotional connection to craft your message to your audience.
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