“Trust is the single most important
currency in the business world.”
– Deirdre Campbell, Global Chair, Financial Services, Edelman Trust Barometer
Considering less than 48% of Americans trust leading businesses to do “what is right,” companies have a lot of work to do to rebuild trust with consumers. In 2017 alone, our trust in digital platforms decreased by 18%. An improved digital experience is an important step companies can take to bridge the “trust gap.”
5 Keys to Fostering Digital Trust
Our infographic below highlights 5 keys for companies to improve trust and enhance customer loyalty through digital platforms.