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Helping clients grow
distinct, iconic brands

We approach branding by asking the toughest questions first. We then build a framework for how best to influence customer attitudes and behaviors. We consider every distinct audience that matters, understanding not only how they make decisions, but also how they influence others’ decisions.

Our consultants work with you to develop compelling brand positionings and crisp, motivating value propositions. Our research expertise helps you find unique brand territories, test branding concepts and assess your overall brand health. In addition to primary research, we also bring creative insights gained from our work in various industries, which often inspire our clients to think differently about their brands.

 

What We Do

Our branding services include:

Brand Positioning Strategy & Research

Value Proposition Development & Benchmarking

Brand Health Tracking

Brand Architecture/Portfolio Management

Times Square, New York, lit up at dusk with video and digital billboards.

Perspectives