Spotify, or any company who has undergone a recent acquisition, faces key decisions related to their brand management. Our team suggests three best practices to optimize a brand's portfolio, particularly when extending into new offerings.
BRANDING
Helping clients grow
distinct, iconic brands
We approach branding by asking the toughest questions first. We then build a framework for how best to influence customer attitudes and behaviors. We consider every distinct audience that matters, understanding not only how they make decisions, but also how they influence others’ decisions.
Our consultants work with you to develop compelling brand positionings and crisp, motivating value propositions. Our research expertise helps you find unique brand territories, test branding concepts and assess your overall brand health. In addition to primary research, we also bring creative insights gained from our work in various industries, which often inspire our clients to think differently about their brands.
What We Do
Our branding services include:
Brand Positioning Strategy & Research
Value Proposition Development & Benchmarking
Brand Health Tracking
Brand Architecture/Portfolio Management
Perspectives
HawkPartners’ latest Marketing Leadership breakfast welcomed Paul Alexander, CMO of Eastern Bank, to share his experience and insights about building a mission-driven brand strategy.
HawkPartners reviewed over 30 of the most successful brand marketing campaigns in the past 20 years to identify four common practices that have helped iconic brands maintain their competitive advantage.