Go-to-Market Strategy Archives

Go-to-Market Strategy

Disrupting the Traditional Food Truck Scene

Former HawkPartner Allison Yarborough reflects on her learnings as the B2B Product Marketing Manager at Off the Grid, a startup who has found its niche in the food truck scene.

The timeline of Netflix's evolving competitive landscape from 1998 to 2020 and beyond. It's still uncertain if Netflix's approach to competitive context will help or further crowd the numerous existing streaming service providers.

Go-to-Market Strategy

Netflix Illustrates the Importance of Competitive Context

Netflix demonstrates the complexity brands face when defining competitive context, especially in markets where competitive categories continue to evolve.

This is a time-lapse photo of shoppers going up and down a mall escalator. The image symbolizes segmenting consumer markets.

Go-to-Market Strategy

Developing an Actionable Enterprise-Level Segmentation

Branding

A Venmo Case Study: The Millennial vs. Gen X Adoption Experience

Two HawkPartners’ Team Members – one Millennial and the other a Gen-X’er – share their stories of how they adopted Venmo and use it today. The implication for Marketers: a one-size fits all strategy may fall short.

Go-to-Market Strategy

Pedal Power: What Companies Can Learn from the Rise of Bike-Sharing

Bike and e-scooter leaders’ methods for gaining market share offer lessons on how companies in other industries can drive product adoption in an increasingly competitive category.