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Disrupting the Traditional Food Truck Scene
Go-to-Market Strategy

Disrupting the Traditional Food Truck Scene

Former HawkPartner Allison Yarborough reflects on her learnings as the B2B Product Marketing Manager at Off the Grid, a startup who has found its niche in the food truck scene.

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The timeline of Netflix's evolving competitive landscape from 1998 to 2020 and beyond. It's still uncertain if Netflix's approach to competitive context will help or further crowd the numerous existing streaming service providers.
Go-to-Market Strategy

Netflix Illustrates the Importance of Competitive Context

Netflix demonstrates the complexity brands face when defining competitive context, especially in markets where competitive categories continue to evolve.

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This is a time-lapse photo of shoppers going up and down a mall escalator. The image symbolizes segmenting consumer markets.
Go-to-Market Strategy

Developing an Actionable Enterprise-Level Segmentation

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A Venmo Case Study: The Millennial vs. Gen X Adoption Experience
Branding

A Venmo Case Study: The Millennial vs. Gen X Adoption Experience

Two HawkPartners’ Team Members – one Millennial and the other a Gen-X’er – share their stories of how they adopted Venmo and use it today.  The implication for Marketers: a one-size fits all strategy may fall short.

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Pedal Power: What Companies Can Learn from the Rise of Bike-Sharing
Go-to-Market Strategy

Pedal Power: What Companies Can Learn from the Rise of Bike-Sharing

Bike and e-scooter leaders’ methods for gaining market share offer lessons on how companies in other industries can drive product adoption in an increasingly competitive category.

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This is a photo of several differently colored umbrellas floating to the ground in the street. The umbrellas symbolize the novel therapy a biotechnology company developed and the scene represents the potential demand for the product and the areas of greatest opportunity among patients and health care providers.
Go-to-Market Strategy

Forecasting Demand

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This is a photo of a laptop and headphones sitting on a table. The image symbolizes assessing the consumer market for an opportunity to launch a new product category and developing a strategic roadmap to launch a product.
Go-to-Market Strategy

Conducting a Market Assessment

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Innovation Panels™ Spark Breakthrough Insights
Go-to-Market Strategy

Innovation Panels™ Spark Breakthrough Insights

When you need a future outlook on key trends or breakthrough ideas, Innovation Panels™ may be your go-to research tool

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Leveraging Market Research for Enhanced Marketing ROI
Go-to-Market Strategy

Leveraging Market Research for Enhanced Marketing ROI

Marketers and market researchers should collaborate to improve ROI measurement

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This is a photo of a father and his daughter, who is beginning to ride a bike. The image symbolizes the target market of a life insurance business that HawkPartners developed a go-to-market plan to reboot the business's efforts.
Go-to-Market Strategy

Revitalizing a Life Insurance Business

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