Former HawkPartner Allison Yarborough reflects on her learnings as the B2B Product Marketing Manager at Off the Grid, a startup who has found its niche in the food truck scene.
Go-to-Market Strategy Perspectives
Customers in existing or new markets are inundated with opportunities to test new products and services. Therefore, brands not only need to identify opportunities to address a specific need – but they also need to connect with their customers in a clear, authentic, and consistent manner. Finding and attracting the right customers who fit your business model is key to achieving your company’s competitive advantage. Our perspectives highlight our understanding of attracting the right target customers and delivering the right message through the proper channels. For more, explore what we offer in our go-to-market strategy services.
Healthcare brands should take a patient-centered approach when preparing for launch. Learn why organizations need to build a deeper, more holistic understanding of the ecosystem of influences affecting patient outcomes.
Former HawkPartner Allison Yarborough reflects on her learnings as the B2B Product Marketing Manager at Off the Grid, a startup who has found its niche in the food truck scene.
Netflix demonstrates the complexity brands face when defining competitive context, especially in markets where competitive categories continue to evolve.
Two HawkPartners' Team Members – one Millennial and the other a Gen-X'er – share their stories of how they adopted Venmo and use it today. The implication for Marketers: a one-size fits all strategy may fall short.
Bike and e-scooter leaders' methods for gaining market share offer lessons on how companies in other industries can drive product adoption in an increasingly competitive category.
When you need a future outlook on key trends or breakthrough ideas, Innovation Panels<sup>™</sup> may be your go-to research tool
Marketers and market researchers should collaborate to improve ROI measurement