Rob is a co-founder of HawkPartners. Over his 45-year career, he has worked with clients across virtually all industries and advised senior executives on a full range of strategy, brand and marketing issues. His focus is on helping clients develop effective initiatives and tactics, often using research, behavioral economics and/or facilitation tools, such as workshops, to enable executive decision-making.
From 1999-2001, Rob served as Ernst & Young’s Chief Marketing Officer with responsibility for all marketing activities of the then $4 billion enterprise. He also chaired the firm’s Global Marketing Operating Committee. Prior to that, Rob was a Vice President and board member of Mercer Management Consulting.
Rob co-authored the book Market Research Matters and wrote ROI for Marketing for the ANA.
He has also written for such publications as Harvard Business Review, Marketing Management and several others. He has chaired AMA’s Marketing Strategy Conferences and is a past-chair of the board of directors for the Advertising Research Foundation on which he served for two terms. He is an experienced moderator and teacher who currently teaches at Harvard’s Extension School, and has taught at MIT’s Sloan School, Boston University, Northeastern, and Boston College. He serves on the board of the Boston Book Festival.
Rob received a BA from Amherst College and JD from Harvard Law School.
This year’s slate was unique, with the most celebrities ever, replete with directions to websites to explain or show more than the ads themselves. As my reference point, I like to go to CMOs since they are the people who best understand the pressures on the advertisers and the balancing act of getting approval to […]
HawkPartners highlights the positive effects of building trust, the negative consequences of losing trust, and the three essential cornerstones of trust: credibility, competence, and connection. Learn how these cornerstones inform brand strategy and marketing communications and why trust requires cross-functional attention and senior leadership involvement.
Leveraging the pillars of Brand Authenticity can be used to measure if your marketing strategies now reflect the narratives of consumers.
Learn how neuroscience's growing discoveries concerning how humans process information is at odds with the jury system structure.
The Chauvin jury trial is taking place against the backdrop of a national discussion about a divisive cultural issue – namely, the issues of race and policing in the United States. These pre-existing views bring unique challenges in selecting and connecting with a jury.
During a recent Advertising Research Foundation Pharma Council event, Robert Duboff moderated a discussion of how behavioral economics can provide greater insight into the COVID-19 patient journey.
There are key values in brand and strategic communications that enhance authenticity and trust, which are vital for brands to be strong both during and after a crisis.
Former HawkPartner Allison Yarborough reflects on her learnings as the B2B Product Marketing Manager at Off the Grid, a startup who has found its niche in the food truck scene.
Nancy Neufer and Rob Duboff share anecdotes from their research experience to illustrate the challenges faced by intellectual property litigators who must present technical evidence while still taking care to address the human elements of the story that concern jurors.
As we enter the final stretch of a decade, our Co-founder <a href="https://hawkpartners.com/team-member/rob-duboff/">Rob Duboff</a> reflects on how our discipline has evolved over the previous decades.
What’s the difference between political polling and market research? Two of our former pollsters and forever political junkies explore the topic.
Behavioral economics has become a well-established discipline for understanding, and in some cases, influencing non-rational factors affecting consumer behavior. Learn how marketers and marketing researchers can best incorporate it into their practices.
In addition to grounding themselves in their values and purpose, brands can better prepare to navigate unexpected roadblocks in today's politically charged environment.
Understanding behavioral economics is key to helping brands curate more memorable customer experiences
Rob Duboff and Nancy Neufer review the strategic jury selection approaches that might have led to a different outcome in a criminal murder trial.
Look at how to engrain behavioral economics into marketing and research efforts. Understanding these principles is critical to positioning your brand to win
It seems like the brands we love know exactly what we’re doing… largely because they do. But, is that actually helping marketers?
Rob Duboff and Nancy Neufer describe the role of the trial attorney as a performer and the importance of connecting with jurors on an emotional level, an element of jury persuasion that is critical for litigators who want to win.
HawkPartners offer a perspective on how jury perceptions can be as important as actual evidence in reaching a verdict.
Optimize your customer relationships through the use of a tailored, customer-specific approach
A focus on short-term gains can lose sight of the long-term goal
