Rob Duboff

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Robert Duboff is CEO and a founder of HawkPartners. Over his 35 year career, he has worked with clients across virtually all industries and advised senior executives on a full range of strategy, brand and marketing issues. His focus is on helping clients develop effective initiatives and tactics, often using research and facilitation tools, such as workshops to enable executive decision-making.

From 1999-2001, Rob served as Ernst & Young’s Chief Marketing Officer with responsibility for all marketing activities of the then $4 billion enterprise. He also chaired the firm’s Global Marketing Operating Committee. Prior to that, Rob was a Vice President and board member of Mercer Management Consulting.

Rob coauthored the book, Market Research Matters, and wrote ROI for Marketing for the ANA. He has also written for such publications as Harvard Business Review, Marketing Management and other publications. He has chaired AMA’s Marketing Strategy Conferences and is a past-chair of the board of directors for the Advertising Research Foundation on which he served for two terms. He is an experienced moderator and teacher who has taught at MIT’s Sloan School, Boston University, Northeastern, Harvard University Extension School and Boston College.

He serves on the boards of the Boston Book Festival and The Council for Economic Education.

Rob received a BA from Amherst College and JD from Harvard Law School.

Perspectives by Rob Duboff

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Trust Us- Reading this Post Will Improve Your Business

HawkPartners highlights the positive effects of building trust, the negative consequences of losing trust, and the three essential cornerstones of trust: credibility, competence, and connection. Learn how these cornerstones inform brand strategy and marketing communications and why trust requires cross-functional attention and senior leadership involvement.

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The Human Elements of Persuasion

Nancy Neufer and Rob Duboff share anecdotes from their research experience to illustrate the challenges faced by intellectual property litigators who must present technical evidence while still taking care to address the human elements of the story that concern jurors.