HawkPartners hosted two sessions during The Market Research Event (TMRE) 2019 in Las Vegas on November 5-7.
Panel: The Keys to Unlock Brand Authenticity
Tuesday, Nov. 5, 12:00 – 12:40 pm PDT
Authenticity is not just a buzzword – it’s a true driver of how consumers are making purchasing decisions today. 69 percent of consumers say that they would be likely to spend more money on a brand they perceive to be authentic, so we created the Brand Authenticity Index to understand how brands can capitalize on this and create authentic connections. Today’s consumer both respects and expects authenticity, and this trend is only strengthening.
Join us as we share the results of our deep dive into the top brands in key industries and hear from marketing leaders who have helped to build some of the most authentic and iconic brands.
Jesse Epstein of HawkPartners and Ryan Buesser, PepsiCo will lead this session.
Brand Deep Dive Roundtable: The Keys to Unlocking Your Brand’s Authenticity
Wednesday, Nov. 6, 11:00 am-12:00 pm PDT
Authenticity creates emotionally loyal consumers who relate to a brand as they might to other human beings – feeling affection, a common history, a sense of trust and two-way commitment, which goes well beyond the satisfaction of a specific need. When that happens, the brand becomes a part of who we are.
Join Scott Berman and Joanna Landsvik for a hands-on deep dive into Brand Authenticity. During this session, we will explore:
- How your industry performed in key areas of our Brand Authenticity Index
- Consumer insights that will help you enhance Brand Authenticity and what it means for your brand specifically
- Key marketing strategies and tactics to employ that will deliver on authenticity
Come ready to share the challenges you face and to brainstorm solutions with fellow attendees.