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Perspectives

Healthcare Executive Panel: HCP Engagement Trends in 2021 and Beyond

COVID-19 has upended existing customer engagement models, including the ways by which the healthcare industry interacts with healthcare professionals (HCPs). The most obvious change has been the accelerated adoption of video, tele-detailing and other digital channels that have dominated 2020. However, beyond these changes, what are some other global trends that have enhanced the HCP customer experience enough to stick, and how will these trends play out over the next several years after the pandemic subsides?

This panel explores how leaders in pharma and other healthcare industries have engaged HCPs during the pandemic—in many cases moving planned initiatives forward by months and even years – and what they see as future global trends in HCP engagement. 

Panelists

Sherri Gilligan
Chief Marketing Officer, Mayo Clinic

Shweta Maniar
Global Leader, Healthcare & Lifesciences Solutions, Google Cloud

Robin Verlinde
Head of Customer Engagement General Medicines, North Europe, Sanofi

Scott Wilkerson
Partner, HawkPartners

Abigail Ahearn
Partner, HawkPartners