HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing, and analyzing. Our people post, publish and speak on a wide variety of timely marketing and strategy-related topics. Browse our featured posts below or select by subject from the archived blog and published items. Want to discuss anything you read? We welcome the conversation.
HawkPartners highlights the positive effects of building trust, the negative consequences of losing trust, and the three essential cornerstones of trust: credibility, competence, and connection. Learn how these cornerstones inform brand strategy and marketing communications and why trust requires cross-functional attention and senior leadership involvement.
Consider these best practices when designing research centered on sensitive patient populations.
Healthcare brands should take a patient-centered approach when preparing for launch. Learn why organizations need to build a deeper, more holistic understanding of the ecosystem of influences affecting patient outcomes.
By thoughtfully incorporating DEI principles into insights generation, HawkPartners helps brands improve research design and execution, leading to richer, actionable learnings.
Leveraging the pillars of Brand Authenticity can be used to measure if your marketing strategies now reflect the narratives of consumers.
Our panel of experts discussed how Brand Authenticity should be woven into your brand’s decision-making process to build stronger connections with consumers.
Our panel of experts discussed how Brand Authenticity should be woven into your brand’s decision-making process to build stronger connections with consumers.
Explore the B2B decision-making process and how emotional and cognitive bias can affect B2B marketers and their clients.
Learn how neuroscience's growing discoveries concerning how humans process information is at odds with the jury system structure.