Discover how effectively managing and formalizing co-creation initiatives reflects a brand's dedication to empowering its loyal customers, fostering trust, and elevating overall customer satisfaction.
Rachel Bergstresser assists clients in uncovering target audience insights that guide actionable marketing strategies. She has worked across a range of industries, with a particular focus in healthcare. Her experience includes a mix of quantitative and qualitative research techniques, spanning product development, launch and tracking, as well as consultative efforts to guide strategy development.
Prior to joining HawkPartners, Rachel was a senior project director at Adelphi Research, a pharmaceutical marketing research company. In her role at Adelphi Research, Rachel led quantitative and qualitative research projects with a wide range of different research methodologies. She had a particular focus in oncology and rare diseases.
In her time away from work, Rachel’s enjoys spending time outdoors, cooking and shopping. She is a recent podcast addict and when she can pull herself away, she can be found with friends, family and her beloved animals.
Rachel received a BA in Sociology from Temple University.