Understanding who your customers are and how they perceive your brand provides the foundation for impactful campaigns and brand strategy.
Rachel Bergstresser is a marketing insights and strategy consultant with 12+ years of experience. She works across a range of industries with a passion for and focus in the pharmaceutical and healthcare space. Rachel assists clients in uncovering insights that address key challenges and inform business strategies.
Rachel is a seasoned moderator and a quantitative research expert with vast experience working with clients across the product life cycle. Particular methodologies of interest include market landscape and foundational research, segmentation and marketing communications. Prior to joining HawkPartners, Rachel worked at Adelphi Research, a pharmaceutical marketing research company, where she had a particular focus in oncology and rare diseases.
She received a BA in Sociology from Temple University.
Perspectives by Rachel Bergstresser
Discover how effectively managing and formalizing co-creation initiatives reflects a brand's dedication to empowering its loyal customers, fostering trust, and elevating overall customer satisfaction.