Joanna Landsvik works with clients to make fact-based business decisions and develop effective marketing strategies. She has consulted on projects for customer loyalty, price modeling, segmentation, new product development, product/service mix, advertising effectiveness and positioning. She has worked across many different industries, including health care, insurance, retail, financial services, travel and entertainment and consumer packaged goods. Prior […]
Perspectives
Team Member information pages
Hanka Heiplikova has over fifteen years of experience in accounting, bookkeeping, management and human resources. Hanka’s responsibilities include accounting and financial reporting, general ledger management, payment processing, banking and assisting with special projects as needed. Prior to joining HawkPartners, Hanka worked for over ten years as a finance and human resource manager at SalesNexus LLC, […]
Susan Jensen is a founder of HawkPartners and has helped build and execute all facets of administration for the firm. As the business grew, she implemented HRI and accounting systems and continues to negotiate all benefits for the company. Susan manages the facilities and operations for all offices and has been on the team to […]
Sharon Mowen has over 25 years of experience in custom qualitative and quantitative market research, both domestic and global. She is known for her thorough, strategically-focused research and analysis, with an ability to translate complex information into practical, actionable solutions for clients. As a long-standing healthcare industry professional, Sharon has worked with a variety of […]
Shannon Conway works across a range of industries to uncover marketing insights that guide actionable strategies for clients. Her experience includes working with global clients across various business functions to inform marketing, product planning, go-to-market, and customer acquisition and retention strategies. Her work includes a mix of qualitative and quantitative research techniques as well as […]
Scott Wilkerson helps clients develop fact-based marketing strategies. Scott is at home wearing multiple hats – marketer, strategy consultant, researcher and career coach. His particular areas of expertise include market segmentation, brand strategy, communications development and testing, marketing performance measurement and market opportunity assessment. He is also an expert qualitative moderator across many topic areas. […]
Scott Tiell helps clients develop creative and actionable marketing strategies in a variety of industries. He has conducted quantitative and qualitative strategic research studies for clients in the healthcare, pharmaceutical, financial, professional services, telecommunications and nonprofit/advocacy sectors. Scott has a passion for innovative thinking and listening to consumer insights to solve business questions. Prior to joining […]
Scott Berman is president and a founder of HawkPartners. He assists clients in the development of their global marketing strategies across both business-to-business and consumer markets. Scott’s work has included new product launches, developing corporate brand and communication strategies and crafting compelling product or service positioning. His clients span a variety of industries, including financial […]
Sanders McNair works with clients across a range of industries on a variety of marketing strategy and research issues. He has experience using both qualitative and quantitative methodologies to assist clients with new product launches, advertising testing, consumer segmentation and targeting, brand tracking, corporate reputation and brand positioning. He has consulted for leading companies in […]