Sanders McNair has a decade of experience advising clients on a variety of marketing and strategy challenges. He works across complex industries, including healthcare/pharma, tech and financial services, with both B2B and B2C audiences.
Sanders has extensive experience advising clients on a number of key issues, including new product launches, pipeline development, messaging, customer segmentation and targeting, and branding challenges. He is skilled across research methods including both quantitative (survey design and analysis and advanced analytics) and qualitative (focus group and interview moderator).
In his time at HawkPartners, he has engaged in projects include helping to launch a next generation medical device, developing strategy for revolutionary cancer treatment, and identifying needs of consumers in the insurance industry.
Sanders holds a BA in History from Wake Forest University.