Sanders McNair works with clients across a range of industries on a variety of marketing strategy and research issues. He has experience using both qualitative and quantitative methodologies to assist clients with new product launches, advertising testing, consumer segmentation and targeting, brand tracking, corporate reputation and brand positioning. He has consulted for leading companies in several different industries, including technology, retail, restaurant and automotive.
Prior to joining HawkPartners, Sanders was a senior analyst at Benenson Strategy Group, a political and marketing consultancy part of the Burson-Marsteller/WPP Group. There, he helped clients, including Sonic Drive-In, Toyota and WeightWatchers with marketing and brand strategy initiatives.
Outside of work, Sanders enjoys cooking, eating his way through New York City, traveling, live music and rooting on the New York Jets. He also loves getting outdoors, being at the beach and scuba diving.
Sanders received a BA with honors in History from Wake Forest University.