Margie Sherr

Margie has more than 25 years of experience helping clients gather customer and stakeholder insights to drive successful marketing strategies. Margie’s work has included market assessment and business planning for new market areas with a focus on designing and assessing products and services to address emerging industry issues.

Experienced in both quantitative and qualitative research design and analysis, Margie has spent the last 25 years in the healthcare industry. Margie has conducted extensive research with physicians, managed care decision-makers, and patients/consumers. Her experience includes qualitative and advanced multivariate techniques, spanning the entire product development process to address issues, including new product development, physician and patient segmentation, positioning, messaging, and pricing.

Prior to joining HawkPartners, Margie served as a Senior Vice President at a specialized market research consulting firm in the Healthcare sector. During her tenure there, she focused on integrating the perspectives of multiple customer stakeholders, including both patients and HCPs, to create a clear picture of drivers and barriers to developing market opportunities.

Margie received a B.S. in Individual and Family Studies from Pennsylvania State University and an M.A. in Psychology from Temple University.