Learn how our segmentation strategy harmonizes attitudes and targeting needs without compromise. Use behavioral data and advanced analytics to streamline your quantitative research and connections to media.
Per Dutton has over 25 years of experience guiding insights-driven strategies for clients across a range of industries including pharmaceuticals & healthcare, financial services, technology and consumer products. Per’s recent work has included B2B and B2C market opportunity assessments, product design, pricing, demand forecasting and messaging optimization.
Per’s work focuses on quantitative methodologies requiring advanced analytics as well as the alignment of primary & secondary data insights to support complex marketing goals. Recent highlights of his work include discrete choice modeling for product development and market segmentations that deliver differentiated messaging strategies as well as precise salesforce targeting. Prior to HawkPartners, Per worked in Marketing Strategy at Staples, technology consulting at Mainspring (acquired by IBM Global Services) and market research consulting at Marketing and Planning Systems, MaPS (now Kantar Analytics).
Per holds a BA in Economics from Harvard College and an MBA from INSEAD (Fontainebleau, France).