Perspectives

Team Member information pages

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Jennifer Anthony

Jennifer Anthony is a founder of HawkPartners. She assists clients with the development of customer-focused marketing and brand strategies across both business-to-business and consumer markets.  Jennifer’s work concentrates on competitive analysis, new market and product launches and developing/refining customer loyalty and retention strategies. Her clients span a variety of industries, including financial services, hospitality, telecommunications, […]

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Erin Moores

Erin Moores brings hands-on experience in client side marketing and advertising to market research and consulting engagements. She uses this unique perspective to help clients answer their most pressing strategic questions across a range of industries, including financial services, healthcare, and consumer goods. Her work focuses on using information – both primary and secondary – […]

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Enrique Pumar

Enrique Pumar works hand-in-hand with clients to craft effective marketing strategies and conduct quantitative and qualitative research to guide corporate marketing and communications strategies. He has extensive experience in the creation, execution and analysis of domestic and international market research projects, which help deliver actionable insights and recommendations to Fortune 500 clients in various industries. […]

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Emily Collier

Emily Collier assists clients in conducting market research and developing marketing strategies as well as consulting on a variety of efforts. She works with clients ranging from nonprofits to Fortune 500 companies to conduct qualitative and quantitative research across the pharmaceuticals, financial services, and professional services industries. In particular, Emily enjoys speaking with individuals about […]

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Debbie Llewelyn

Debbie Llewelyn helps clients optimize their marketing communications and brand strategies. She has collaborated with pharmaceutical and professional services clients on domestic and international engagements, spanning qualitative and quantitative methodologies, including advertising/concept testing, support for new market entry and new product development, brand positioning, customer segmentation and usage and attitude studies. She has developed expertise in […]

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Cynthia Herr

Cynthia Herr helps clients develop effective marketing and brand strategies, assisting them with their most challenging strategic issues. She relies on primary and secondary research to better understand the market and the customer and takes a consultative approach to help clients make valuable decisions. Cynthia’s work spans the pharmaceutical, professional services, consumer, financial and legal […]

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Craig Gainsboro

Craig Gainsboro is our CFO at HawkPartners with a proven track record in this role with professional services, technology, manufacturing and distribution companies. Prior to HawkPartners, Craig worked as the US CFO for the Tax & Advisory Lines of Service at PricewaterhouseCoopers. There, he managed all financial aspects of those divisions including P&L, strategic financial […]

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Chloe Taylor

Chloe Taylor works with clients to address their marketing strategy and research needs across a variety of industries. With extensive qualitative and quantitative experience both domestically and internationally, Chloe helps her clients take research findings and develop actionable insights. Her work has included evaluating message and advertising effectiveness, measuring brand equity, conducting consumer segmentation and […]

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Cathy Castaneda

Cathy Castaneda brings hands-on experience in market research and strategic planning on the client side to research and consulting engagements. She is adept at applying a wide range of research techniques to address client’s most pressing strategic issues. Cathy’s expertise includes managing complex quantitative projects, including segmentation studies, product and concept tests and multi-market tracking […]