How should brands meet the demand for sustainability without sacrificing customer experience?
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Chloe Taylor works with clients to address their marketing strategy and research needs across a variety of industries. With extensive qualitative and quantitative experience both domestically and internationally, Chloe helps her clients take research findings and develop actionable insights. Her work has included evaluating message and advertising effectiveness, measuring brand equity, conducting consumer segmentation and refining brand positioning.
Prior to joining HawkPartners, Chloe was a director at KRC Research, a global market research consultancy and member of the Interpublic Group of Companies. In her work at KRC, she provided strategic guidance rooted in research for clients for their communications and public relations campaigns. Before that, Chloe worked at Greenberg Quinlan Rosner Research where she managed quantitative and qualitative research projects for over 50 political campaigns on every level of the ballot helping to craft winning messages for candidates. She also led strategic research for several organizations on a wide array of issues including healthcare, education and finance.
A Washington, DC native, Chloe can be found cheering for her hometown sports teams, traveling and trying new restaurants with friends.
Chloe received a BA in Political Science from Lehigh University.