Former HawkPartner Allison Yarborough reflects on her learnings as the B2B Product Marketing Manager at Off the Grid, a startup who has found its niche in the food truck scene.
Jennifer Anthony is a founder of HawkPartners. She assists clients with the development of customer-focused marketing and brand strategies across both business-to-business and consumer markets. Jennifer’s work concentrates on competitive analysis, new market and product launches and developing/refining customer loyalty and retention strategies. Her clients span a variety of industries, including financial services, hospitality, telecommunications, transportation and technology.
Prior to joining HawkPartners, Jennifer provided marketing counsel and implementation support to C-level executives, including the CEO of Flexcar, where she managed the launch of the firm’s car sharing service in the Washington, DC market. Jennifer also led the marketing department of BroadPoint Communications, an internet-based interactive marketing company. Previously, Jennifer was a principal with Mercer Management Consulting where she managed large-scale consulting engagements, focusing on marketing and other business strategy issues. Prior to that, Jennifer held a marketing position with the Federal Services division of American Management Systems.
Jennifer received a BA from the University of Virginia and MBA from Georgetown University.
Perspectives by Jennifer Anthony
Two HawkPartners' Team Members – one Millennial and the other a Gen-X'er – share their stories of how they adopted Venmo and use it today. The implication for Marketers: a one-size fits all strategy may fall short.