Jennifer Anthony

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Jennifer works in the area of marketing strategy and research to help clients with their most challenging business growth and diversification challenges.  Jennifer’s work has included new product launches, developing corporate brand and communication strategies, and crafting compelling product or service value propositions.   She is adept at both qualitative and quantitative research methods, and is a skilled moderator, leveraging her curiosity to derive deep insights from primary research. She works across both business-to-business and consumer markets, including for financial services, health care, professional services, and technology industries.

Jennifer has been with HawkPartners since its founding. Prior to joining HawkPartners, Jennifer was a Director with Ernst & Young, where she supported the Chief Marketing Officer in strategic planning, communications development, and program ROI analysis.  Before Ernst & Young, Jennifer was a principal with Mercer Management Consulting (now Oliver Wyman), where she supported Fortune 500 companies with a variety of competitive marketing and operational challenges, which often involved detailed data analysis, insights research, and behavioral economics measurement and tracking.  Before Mercer, Jennifer worked on the marketing team for American Management Systems, a global company providing IT services and solutions to various federal agencies and organizations.

Jennifer received a B.A. from the University of Virginia and an M.B.A. from Georgetown University.

Perspectives by Jennifer Anthony