Consider these best practices when designing research centered on sensitive patient populations.
Debbie Llewelyn is a seasoned marketing consultant who has enjoyed teaming with healthcare, financial and professional services leaders for twenty-five years. Since joining HawkPartners at its inception, she has become a go-to resource to help client teams better understand their customers in order to optimize their marketing campaigns, strategies and tactics.
With a focus on healthcare, Debbie has worked across a myriad of therapeutic areas, developing particular expertise within the rare disease, cardiovascular, vaccines, autoimmune, infectious diseases and oncology realms. While she executes both quantitative and qualitative endeavors, she is known as a skilled moderator adept at surfacing deeper insights with professional and consumer / patient respondents – engaging in a higher-level dialogue with the former while creating an empathetic and supportive environment for the latter in both in-person and virtual conversations.
Earlier in her career, Debbie served as the project coordinator of the American Academy of Arts and Sciences’ Visiting Scholars Program, a residential fellowship at this nearly 250-year-old honorary society and think tank. Previously, Debbie was a senior consultant at Marketing and Planning Systems, MaPS (now Kantar Analytics) where she worked closely with Fortune 100 pharmaceutical, cosmetics, technology and automotive clients on qualitative and quantitative research initiatives.
Debbie earned a BA in History and Religion from Dartmouth College.
Perspectives by Debbie Llewelyn
HawkPartners offers five examples to optimize public health communications materials