Consider these best practices when designing research centered on sensitive patient populations.
Debbie Llewelyn helps clients optimize their marketing communications and brand strategies. She has collaborated with pharmaceutical and professional services clients on domestic and international engagements, spanning qualitative and quantitative methodologies, including advertising/concept testing, support for new market entry and new product development, brand positioning, customer segmentation and usage and attitude studies. She has developed expertise in a broad range of therapeutic areas, and moderated hundreds of interviews and group discussions with a variety of respondent types.
Prior to joining HawkPartners at its founding, Debbie served as the project coordinator of the American Academy of Arts and Sciences’ Visiting Scholars Program, a residential fellowship at the 235-year old honorary society and think tank. Previously, Debbie was a senior consultant at Marketing and Planning Systems (MaPS) where she worked closely with Fortune 100 pharmaceutical, cosmetics, technology and automotive clients on qualitative and quantitative research initiatives.
After too many years in the cold, Debbie left her beloved New England behind for the Southern California sunshine. She tries to take advantage of the gentler climate with evening walks overlooking the Pacific in Santa Monica’s Palisades Park and weekly trips to the local farmers’ market. She also does her best to keep her colleagues apprised of standout celebrity sightings.
Debbie earned a BA in History and Religion from Dartmouth College.
Perspectives by Debbie Llewelyn
HawkPartners offers five examples to optimize public health communications materials