Our Hispanic Insights and Consulting service helps clients gain a better understanding of the Hispanic community and develop inclusive marketing strategies that reflect the culture, experiences, diversity, and needs of this valuable customer base.
Over the past decade with HawkPartners, Enrique has become a trusted advisor to clients who are seeking to answer complex marketing and strategy challenges. Enrique works hand-in-hand with clients to provide his expertise in the design, execution, and analysis of domestic and international insights to deliver actionable outcomes and strategies.
Enrique is experienced in both quantitative and qualitative research design and analysis; and has a particular expertise in qualitative techniques and driving respondent engagement. His experience includes a mix of B2B, Consumer Goods, Hospitality, and Healthcare – providing learnings and best practices from respective industries to each engagement.
He helps lead our Hispanic Insights & Consult service offering, helping clients uncover insights and learnings from the Hispanic community through primary market research. Having grown up in a bilingual home and being fluent in Spanish, Enrique brings a deep understanding of cultural nuances, which enhances his ability to moderate discussions and analyze insights with a keen sensitivity to the Hispanic experience.
Prior to joining HawkPartners, Enrique was a consultant at MarketBridge, a leading marketing and sales consultancy, where he helped clients develop marketing and go-to-market strategies. Prior to joining MarketBridge, Enrique worked at Penn Schoen Berland where he helped lead marketing and messaging insights for private and public sector clients.
Enrique received a BS from The University of Arizona and is a member of the Washington, D.C. chapter of the Hispanic Marketing Counsel.
Perspectives by Enrique Pumar
Digital health offers tremendous upside for the pharmaceutical industry. In this infographic, we explore the challenges and opportunities ahead for pharma as it innovates to move closer to fully digitized healthcare.