Cynthia is grateful and proud to have been with HawkPartners for over 20 years, joining in the firm’s first year and having been a critical part of its growth over the following two decades.
Cynthia serves as a valued partner in helping clients uncover, evaluate and capitalize on effective marketing opportunities. She has deep experience across both qualitative and quantitative research methodologies, leveraging innovative techniques and asking critical questions to elicit valuable insights. She brings a talent for synthesizing those learnings to inform action and success in every engagement.
Much of her work is within the pharmaceutical industry, with a focus on product launch services, including brand positioning and communication strategy. Outside of healthcare, she has helped clients solve challenging marketing issues in consumer, financial, professional services and legal industries.
Cynthia holds a Bachelor of Arts with honors in Psychology from Williams College.
The Chauvin jury trial is taking place against the backdrop of a national discussion about a divisive cultural issue – namely, the issues of race and policing in the United States. These pre-existing views bring unique challenges in selecting and connecting with a jury.
An effective COVID trial strategy cannot be designed without first understanding the new COVID jury. By instead conducting focused research, trial communications can be optimized to resonate among the jury of now.
The COVID era trial must balance protecting the constitutional elements of a jury trial while protecting the nation’s health in a pandemic. Both a socially distanced in-person approach and a virtual approach allow for that – but also pose challenges that trial teams have never encountered.
What is it about the 15-year-old Geico ads that have enabled them to have such staying power? We explore three reasons their ad campaigns continue to stand out.
For defendants, complex litigation necessitates that the story be effective in the first case to go to trial as well as those that follow.
