After an engaging few days listening and discussing ideas with insights leaders across industries at TMRE, HawkPartners identified 5 key emerging trends.
Send Erin Moores a Message
Erin Moores brings hands-on experience in client side marketing and advertising to market research and consulting engagements. She uses this unique perspective to help clients answer their most pressing strategic questions across a range of industries, including financial services, healthcare, and consumer goods. Her work focuses on using information – both primary and secondary – to better understand the market and customer and help clients make smarter marketing decisions. She has extensive experience with both qualitative and quantitative research techniques as well as workshop and project facilitation. Erin is particularly interested in new product development, brand building, and market introductions.
Before joining HawkPartners, Erin worked at the Pepsi-Cola Company, where she was responsible for marketing for the Pepsi and Diet Pepsi brands. Her responsibilities ranged from conducting business analyses and developing communication strategies to full creation and execution of marketing plans, including new product launches and product redesigns. Erin also worked in the media strategy group at Pepsi, where she worked across the entire beverage portfolio to create more consumer-centric media plans and stronger metrics for consumer engagement. Prior to Pepsi, Erin worked at McCann Erickson in account management on the Kohl’s and Lucent accounts.
Besides being a foodie, Erin is also an avid reader and can be found devouring the most recent bestseller, from Pulitzer Prize winners to young adult fiction. She loves to trade recommendations on the latest must-read book and go-to restaurant.
Erin received a BS with honors in Communication from Boston University and an MBA from Harvard Business School.
Perspectives by Erin Moores
HawkPartners’ latest Marketing Leadership breakfast welcomed Paul Alexander, CMO of Eastern Bank, to share his experience and insights about building a mission-driven brand strategy.
Developing and implementing a successful enterprise-level segmentation solution can create tremendous value for companies and brands. Learn about best practices to help you stay on track.
“Sorry, not sorry” or an effective apology? Find out whether the recent apology ads from Wells Fargo, Uber and Facebook deliver.