Erin Moores

Erin Moores brings hands-on experience in client-side marketing and advertising to insights and consulting engagements. She uses this unique perspective to partner closely with clients and advise on their most pressing strategic marketing questions, while also providing guidance on navigating the challenges of internal dynamics and multi-stakeholder alignment. Erin also provides clients with a cross-industry perspective via her significant experience across the financial services, technology,
healthcare, retail, and consumer package goods segments.

Her work focuses on using insights and data – both primary and secondary – to help clients understand their customers and market in order to make smarter marketing decisions. Erin is particularly interested in new product development, brand building and positioning, and market expansion and growth opportunities.

Before joining HawkPartners, Erin worked at PepsiCo, where she was responsible for marketing for the Pepsi and Diet Pepsi brands, including developing communications strategies and product redesigns. Erin also worked in the media strategy group at Pepsi, where she helped to create more consumer-centric media strategies and metrics across the entire beverage portfolio. Prior to Pepsi, Erin worked at McCann Erickson in account management on the Kohl’s and Lucent accounts.

Erin received a BS with honors in Communication from Boston University and an MBA from Harvard Business School.