Erin Moores brings hands-on experience in client side marketing and advertising to market research and consulting engagements. She uses this unique perspective to help clients answer their most pressing strategic questions across a range of industries, including financial services, healthcare, and consumer goods. Her work focuses on using information – both primary and secondary – to better understand the market and customer and help clients make smarter marketing decisions. She has extensive experience with both qualitative and quantitative research techniques as well as workshop and project facilitation. Erin is particularly interested in new product development, brand building, and market introductions.
Before joining HawkPartners, Erin worked at the Pepsi-Cola Company, where she was responsible for marketing for the Pepsi and Diet Pepsi brands. Her responsibilities ranged from conducting business analyses and developing communication strategies to full creation and execution of marketing plans, including new product launches and product redesigns. Erin also worked in the media strategy group at Pepsi, where she worked across the entire beverage portfolio to create more consumer-centric media plans and stronger metrics for consumer engagement. Prior to Pepsi, Erin worked at McCann Erickson in account management on the Kohl’s and Lucent accounts.
Besides being a foodie, Erin is also an avid reader and can be found devouring the most recent bestseller, from Pulitzer Prize winners to young adult fiction. She loves to trade recommendations on the latest must-read book and go-to restaurant.
Erin received a BS with honors in Communication from Boston University and an MBA from Harvard Business School.