Netflix demonstrates the complexity brands face when defining competitive context, especially in markets where competitive categories continue to evolve.
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing, and analyzing. Our people post, publish and speak on a wide variety of timely marketing and strategy-related topics. Browse our featured posts below or select by subject from the archived blog and published items. Want to discuss anything you read? We welcome the conversation.
The Myers-Briggs Type Indicator (MBTI) is a personality profiler that offers a layer of insight for developing effective strategic communications.
We explore the promise of 5G mobile technology and its implications for marketers.
Jonathan Hollenberg addresses how maintaining a brand’s reputation now requires upholding a brand’s values beyond just its employees.
Whether you’re starting from scratch, tweaking on the fly or updating entire interactions, designing a Customer Experience that works for customers and employees is incredibly challenging. Learn three tips for how to create a winning CX strategy that delights.
What is it about the 15-year-old Geico ads that have enabled them to have such staying power? We explore three reasons their ad campaigns continue to stand out.
As we enter the final stretch of a decade, our Co-founder <a href="https://hawkpartners.com/team-member/rob-duboff/">Rob Duboff</a> reflects on how our discipline has evolved over the previous decades.
HawkPartners recent CEO panel of Digital Disruptors provides proven principles for developing successful businesses that redefine industries.
For many products, the “customer” is not an individual, but rather a family or household. Multi-user platforms are a way for brands to better meet the needs of multiple users within such accounts. Here are 5 ways to improve the multi-user experience.