HawkPartners’ recently set out to understand what factors drive authenticity and how brands connect with consumers in an authentic manner. The result is HawkPartners’ Brand Authenticity Index.
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing, and analyzing. Our people post, publish and speak on a wide variety of timely marketing and strategy-related topics. Browse our featured posts below or select by subject from the archived blog and published items. Want to discuss anything you read? We welcome the conversation.
B2B companies face a unique set of branding challenges, including sales-driven cultures and focus on short-term returns. Ray George shares solutions to addressing these obstacles and tips to guide branding strategy and tactics.
Nancy Neufer and Rob Duboff share anecdotes from their research experience to illustrate the challenges faced by intellectual property litigators who must present technical evidence while still taking care to address the human elements of the story that concern jurors.
Alex Ain shares the three key practices that can differentiate a brand’s retail experience from its own online channels and those of direct competitors.
With the growing trend of real-world data and real-world evidence in healthcare, what can we expect moving forward? Sharon Mowen explores these applications across the product life cycle and what it means for the future of healthcare decisions.
Statistics and investments point to pharma companies’ integration of transformative technologies into ways of thinking and doing business. The infographic below, developed by Abbey Ahearn and Lucy Hale, demonstrates the rising emphasis of digital health in pharma.
The recent launch of Adidas’ Futurecraft.loop demonstrated the impact of consumer desire to be part of changing the world, and how brands must adapt to this evolving landscape. Jesse Epstein explores how Adidas made sustainability THE customer experience.
HawkPartners’ latest Marketing Leadership breakfast welcomed Paul Alexander, CMO of Eastern Bank, to share his experience and insights about building a mission-driven brand strategy.
How should brands meet the demand for sustainability without sacrificing customer experience?