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Perspectives

Tips to Address Business-to-Business Branding Challenges

By Ray George

Business-to-business (B2B) branding is hard for a variety of reasons, including sales-driven cultures, focus on short term returns, poorly defined marketing and/or branding roles, and ultimately a lack of attention. Yet branding is just as important for B2B companies as it is for business-to-consumer (B2C) – the key is addressing these obstacles through goal setting, collaboration, and role definition.

Reach out to Ray to discuss solutions for your branding challenges.