What’s the difference between political polling and market research? Two of our former pollsters and forever political junkies explore the topic.
Explore Our Perspectives
Marketers are constantly looking for new and better ways to use insights. The global brand leaders we encountered at the most recent TMRE conference confirmed what we see regularly in our work.
Developing and implementing a successful enterprise-level segmentation solution can create tremendous value for companies and brands. Learn about best practices to help you stay on track.
Behavioral economics has become a well-established discipline for understanding, and in some cases, influencing non-rational factors affecting consumer behavior. Learn how marketers and marketing researchers can best incorporate it into their practices.
Leveraging our experience across industries, we offer ideas to keep your brand teams engaged and informed as your brand tracker evolves. Dive into our Five Ways to Keep Your Brand Health Tracker Fresh to learn more.
Digital health offers tremendous upside for the pharmaceutical industry. In this infographic, we explore the challenges and opportunities ahead for pharma as it innovates to move closer to fully digitized healthcare.
Nike took a risk by using Colin Kaepernick in its recent “Just Do It” campaign. Will the forces that convinced Nike to make this bold move help the brand weather the sea of negative push back or will the naysayers break the brand that has been a staple since 1964?
Two HawkPartners' Team Members – one Millennial and the other a Gen-X'er – share their stories of how they adopted Venmo and use it today. The implication for Marketers: a one-size fits all strategy may fall short.
Gaining a better understanding of your customer and increasing employee engagement have surpassed the traditional customer centricity model. If you truly are in touch with your customers’ needs and create a culture of passionate employees, the rest will follow.