Digital health offers tremendous upside for the pharmaceutical industry. In this infographic, we explore the challenges and opportunities ahead for pharma as it innovates to move closer to fully digitized healthcare.
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing, and analyzing. Our people post, publish and speak on a wide variety of timely marketing and strategy-related topics. Browse our featured posts below or select by subject from the archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Nike took a risk by using Colin Kaepernick in its recent “Just Do It” campaign. Will the forces that convinced Nike to make this bold move help the brand weather the sea of negative push back or will the naysayers break the brand that has been a staple since 1964?
Two HawkPartners' Team Members – one Millennial and the other a Gen-X'er – share their stories of how they adopted Venmo and use it today. The implication for Marketers: a one-size fits all strategy may fall short.
Gaining a better understanding of your customer and increasing employee engagement have surpassed the traditional customer centricity model. If you truly are in touch with your customers’ needs and create a culture of passionate employees, the rest will follow.
Bike and e-scooter leaders' methods for gaining market share offer lessons on how companies in other industries can drive product adoption in an increasingly competitive category.
Is your brand equipped to respond to a more socially engaged constituency? Chief Marketing Officers on a recent HawkPartners panel offer tips to guide your strategy and tactics.
In addition to grounding themselves in their values and purpose, brands can better prepare to navigate unexpected roadblocks in today's politically charged environment.
Thursday, July 26th, 2018 | 5:30-7:30pm The Loft at 600 F, Third Floor600 F St. NW, Washington, DC 20004 Peter Horst – author of Marketing In The #Fakenews Era, Kellyn Smith Kenney – CMO of Hilton Hotels & Resorts, and Rob Duboff – Partner andCo-Founder of HawkPartners shared how brands can successfully plan for and […]
Alex Ain uses chat bot user experience (UX) research to highlight the importance of incorporating brand across digital communication channels.