The emergency-use authorizations of COVID-19 vaccines are priming consumers for vaccine brand differentiation and presenting a novel marketing situation that tasks marketers with challenging master brand decisions.
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Understanding “Why” Can Increase Your Digital Marketing Effectiveness
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing and analyzing. Our people post, publish and speak on a wide variety of timely marketing and research-related topics. Browse our featured posts below or select by topic from archived blog and published items. Want to discuss anything you read? We welcome the conversation.
It seems like the brands we love know exactly what we’re doing… largely because they do. But, is that actually helping marketers?
Rob Duboff and Nancy Neufer describe the role of the trial attorney as a performer and the importance of connecting with jurors on an emotional level, an element of jury persuasion that is critical for litigators who want to win.
When you need a future outlook on key trends or breakthrough ideas, Innovation Panels<sup>™</sup> may be your go-to research tool
Three keys to capitalize on current-day uncertainty to strengthen loyalty and overall brand health
CMOs examine how to balance data-savvy and customer-centric, not losing sight of brand building
HawkPartners offer a perspective on how jury perceptions can be as important as actual evidence in reaching a verdict.