Joanna Landsvik works with clients to make fact-based business decisions and develop effective marketing strategies. She has consulted on projects for customer loyalty, price modeling, segmentation, new product development, product/service mix, advertising effectiveness and positioning. She has worked across many different industries, including health care, insurance, retail, financial services, travel and entertainment and consumer packaged goods.
Prior to joining HawkPartners, Joanna was a senior consultant at MaPS, a marketing research and consulting firm within the Millward Brown/Kantar/WPP group. At MaPS, she used advanced analytics to track brand related trends that informed client marketing strategies as well as conducted rapid, customized studies on specific marketing opportunities that enabled clients to address time-sensitive issues.
When not at work, Joanna can usually be found escaping to the outskirts of Boston with friends and family, which typically involves skiing and playing pond hockey in the winter, and boating and playing tennis in the summer. When she gets the chance, she also loves to travel outside of the Greater Boston area.
Joanna received a BS in Business Management with concentrations in Marketing and Finance from the Carroll School of Management at Boston College.