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Perspectives

The Roadmap to Segmentation Success

By Erin Moores and Kathy Butler

Segmentation is an invaluable tool to help you more efficiently and effectively reach your target audience, but there are many things to consider before embarking on the journey. HawkPartners has worked with market leaders across many industries to design, develop, and implement winning enterprise-level segmentation solutions. Based on this experience, we’ve developed a roadmap that guides you through the design, build, and effective use of segmentation, with an eye towards avoiding the pitfalls that can take you off course.

Download our Segmentation Roadmap for best practices and suggestions to make your segmentation a success.

Reach out to Kathy Butler and Erin Moores to learn more about segmentation.