Kathy Butler

Kathy Butler helps clients gather customer insights to drive effective marketing strategies. Her work has included a wide range of customer insight driven engagements, including identifying and prioritizing areas of unmet need for new product development, maximizing the potential of both new and mature products and developing effective marketing communications. Much of Kathy’s work involves synthesizing the perspectives of diverse customer stakeholders, including both direct buyers and various influencers, to create a clear picture of drivers and barriers to market opportunity.

Kathy’s work has spanned a variety of industries, including biopharma, medical device, financial services, media and entertainment. Over the course of her career, Kathy has helped teams tackle some of their toughest marketing challenges, including identifying and addressing critical barriers to growth. Kathy has a passion for bringing customer voices and perspectives to life, to help client teams truly understand customer value drivers. Prior to joining HawkPartners, Kathy led Blue Hill Consulting, an independent consulting and insights firm. Kathy also worked previously at TAB Associates, a boutique management consulting firm and at two leading insights and strategy firms, Marketing and Planning Systems, MaPS, (now Kantar Analytics) and National Analysts (now Naxion).

Kathy has a BA from Yale University and is an active volunteer for the university, including serving as an alumni interviewer, reunion chair for multiple reunions and Co-Secretary for her class.