Spotify, or any company who has undergone a recent acquisition, faces key decisions related to their brand management. Our team suggests three best practices to optimize a brand's portfolio, particularly when extending into new offerings.
Scott has spent the last 15 years helping clients address their most challenging marketing questions, primarily in the healthcare, pharmaceutical, financial services, and tech sectors.
A seasoned moderator and quantitative expert, Scott has a particular focus in optimizing marketing communications, branding, customer journey and segmentation, and assessing product demand. Scott’s experience across industries and methodologies allows him to provide clients a custom, well-rounded approach, enabling them to make better, clearer decisions to optimize their marketing strategies.
Prior to joining HawkPartners, Scott directed public opinion research and consulting studies for a range of political campaigns and advocacy clients at Greenberg Quinlan Rosner Research.
Scott graduated from Emory University with a B.A. in Political Science. He is a member of the Advertising Research Foundation (ARF) Pharma Council.
Perspectives by Scott Tiell
What’s the difference between political polling and market research? Two of our former pollsters and forever political junkies explore the topic.