Spotify, or any company who has undergone a recent acquisition, faces key decisions related to their brand management. Our team suggests three best practices to optimize a brand's portfolio, particularly when extending into new offerings.
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Scott Tiell helps clients develop creative and actionable marketing strategies in a variety of industries. He has conducted quantitative and qualitative strategic research studies for clients in the healthcare, pharmaceutical, financial, professional services, telecommunications and nonprofit/advocacy sectors. Scott has a passion for innovative thinking and listening to consumer insights to solve business questions.
Prior to joining HawkPartners, Scott directed public opinion research and consulting studies for a range of political, organizational and advocacy clients at Greenberg Quinlan Rosner Research. He used qualitative and quantitative techniques to drive messaging and branding strategies for clients across a wide range of industries and topic areas. Scott was also instrumental in developing and implementing innovative research methodologies to more effectively address client needs. Scott also conducted education policy research at SRI International where he worked on large-scale evaluations to improve educational outcomes for teachers and students.
When not working, Scott loves exploring the Washington, DC area, playing sports and spending time with friends and family. A native of Louisville, he passionately roots for his University of Louisville Cardinals sports teams, especially basketball. And even though the Cleveland Indians haven’t won a World Series since 1948, Scott is still their biggest fan.
Scott received a BA in Political Science from Emory University.
Perspectives by Scott Tiell
What’s the difference between political polling and market research? Two of our former pollsters and forever political junkies explore the topic.