The emergency-use authorizations of COVID-19 vaccines are priming consumers for vaccine brand differentiation and presenting a novel marketing situation that tasks marketers with challenging master brand decisions.
Kristin Homes designs and executes customized market research solutions that help her clients develop and optimize their marketing and brand strategies. She leads projects that uncover customer insights and translates these learnings into actionable steps and strategic recommendations.
She works with Fortune 500 clients conducting qualitative and quantitative research across a wide range of industries including financial services, insurance and healthcare, with a focus on therapeutic areas including oncology, cardiovascular and vaccines. Her strategic marketing consulting experience includes guiding clients on product and brand positioning, customer segmentation and customer experience strategies.
Prior to joining HawkPartners, Kristin worked for Ogilvy Public Relations Worldwide in the healthcare practice gaining nearly three years of oncology experience across five tumor types as well as diagnostic products. Her clients included pharmaceutical and biotech companies as well as third party advocates. She assisted her teams in developing communication strategies as well as managed campaign efforts. She also developed corporate and scientific messaging and executed thought leadership forums.
After finally becoming a true New Yorker with 10 years as a resident, she moved back to her hometown of San Francisco. Kristin likes to consider herself “bicoastal” getting the best of both coasts by mixing trips to Lake Tahoe and Calistoga with the fast-paced energy of New York and unrivaled music and restaurant scene.
Kristin received her BA in English from the Honors Program at the University of Michigan.