The emergency-use authorizations of COVID-19 vaccines are priming consumers for vaccine brand differentiation and presenting a novel marketing situation that tasks marketers with challenging master brand decisions.
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing and analyzing. Our people post, publish and speak on a wide variety of timely marketing and research-related topics. Browse our featured posts below or select by topic from archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Is your brand equipped to respond to a more socially engaged constituency? Chief Marketing Officers on a recent HawkPartners panel offer tips to guide your strategy and tactics.
In addition to grounding themselves in their values and purpose, brands can better prepare to navigate unexpected roadblocks in today's politically charged environment.
Thursday, July 26th, 2018 | 5:30-7:30pm The Loft at 600 F, Third Floor600 F St. NW, Washington, DC 20004 Peter Horst – author of Marketing In The #Fakenews Era, Kellyn Smith Kenney – CMO of Hilton Hotels & Resorts, and Rob Duboff – Partner andCo-Founder of HawkPartners shared how brands can successfully plan for and […]
Alex Ain uses chat bot user experience (UX) research to highlight the importance of incorporating brand across digital communication channels.
Despite FIFA scandals, Russia and the failure of Team USA to qualify, the World Cup presents an unparalleled opportunity for brands to engage with fans worldwide.
“Sorry, not sorry” or an effective apology? Find out whether the recent apology ads from Wells Fargo, Uber and Facebook deliver.