Learn how to integrate market access insights into pharma brand strategies.
Stephanie Jones helps clients to develop and enhance brand access strategies. Her research expertise includes designing and leading quantitative and qualitative approaches to product value proposition and positioning, customer segmentation, distribution strategy, and account management optimization. Stephanie has over 20 years of market research experience, with a particular focus on supporting pharmaceutical clients to create value throughout the product lifecycle.
Prior to joining HawkPartners, Stephanie served as a Senior Director of Custom Research at EVERSANA (formerly Health Strategies Group) where she led numerous market access engagements, with a focus on payer, institutional, and physician research. Prior to that, Stephanie held positions at Attitude Measurement Corporation and Harris Interactive, leading and assisting in research projects, including new product planning, product positioning, customer segmentation, and attitude and usage tracking. Stephanie’s experience spans several industries including healthcare, consumer package goods, technology, finance, retail, and hospitality.
In her spare time, Stephanie enjoys international travel, hiking in Colorado, cooking, reading, and watching sports.
Stephanie received a BS from Rowan University.
Perspectives by Stephanie Jones
Consider these best practices when designing research centered on sensitive patient populations.