Understanding your customers and investing in your marketing and brand strategy even in the face of economic constraints is both a business necessity and an opportunity.
Simone McLaren has a deep understanding of the intersection of market research and strategic brand management. She is dedicated to helping clients achieve actionable and powerful marketing strategies across a range of industries, through market research. Leveraging insights from both qualitative and quantitative research, she collaborates with clients to deliver comprehensive analysis that truly represents the market and their company.
Before returning to HawkPartners full-time, Simone completed a Fellowship with the Multicultural Advertising Intern Program (MAIP) through the 4A’s Foundation. During this program, she joined the Integrated Production team for Venables Bell & Partners where she helped produce ads for AUDI.
Simone loves finding and exploring new experiences, from hiking to discovering new restaurants. She is passionate about travel, as it allows her to fully immerse herself in new cultures.
Simone received a BSBA, Magna Cum Laude, from Bucknell University.
Perspectives by Simone McLaren