Sam collaborates with clients across various industries, including retail, B2B, healthcare, and technology, addressing crucial business inquiries. With 10 years of experience, Sam is a trusted partner for clients navigating pressing issues. Proficient in both quantitative and qualitative approaches, Sam specializes in quantitative projects, particularly tracking research, where he delves into data to craft tailored narratives that address key concerns. He is also drawn to projects involving advanced analytics, such as segmentations and discrete choice modeling.
Before joining HawkPartners, Sam served as a Senior Research Manager at LRW (now known as Material), focusing predominantly on quantitative projects. Clients sought his expertise for segmentation projects in retail and B2B, relying on his ability to develop strategies for integrating segment profiles into their companies.
Sam holds a B.S. in Political Science with a Minor in Economics from Northeastern University.