Sam Zorfas

Sam works with clients to develop strategic solutions to key business issues. He has worked with clients across a variety of industries, including retail, business-to-business, tech and healthcare. Sam helps clients develop and execute projects using a variety of complex quantitative methodologies, including segmentation, discrete choice modeling, pricing, concept testing, Max Diff Analyses, Drivers Analyses and Brand Tracking.

Prior to joining HawkPartners, Sam was a Senior Research Manager at LRW, where he specialized in the retail sector. He led large scale domestic and international quantitative projects, such as segmentation and brand health trackers, that informed client strategies to both grow and learn more about their customer base. Sam also interned for HawkPartners in 2013.

When not at work, Sam can be found going on runs around the Charles River in Boston or going on ski trips with his friends or family. He also enjoys cheering on his Boston sports teams.

Sam received a BS in Political Science with a minor in Economics from Northeastern University.

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Sam.Zorfas@hawkpartners.com