HawkPartners highlights the positive effects of building trust, the negative consequences of losing trust, and the three essential cornerstones of trust: credibility, competence, and connection. Learn how these cornerstones inform brand strategy and marketing communications and why trust requires cross-functional attention and senior leadership involvement.
Patrick Kruger helps clients in a variety of industries uncover key market insights and develop effective brand and product strategies. He has worked with Fortune 500 companies across industries, including healthcare, financial services, tech and consumer packaged goods.
Prior to joining HawkPartners, Patrick built a decade-long career in the restaurant industry, most recently serving as the General Manager of a fine dining bistro in Berkeley, California. Charged with growing the small, family-owned restaurant into a local favorite, he developed a keen interest in marketing strategy – along with a deeper appreciation for a nice meal.
Now based in Manhattan, Patrick spends his free time in search of the perfect meal, a search that will not cease until he has visited every café, pizzeria, and sushi bar from Inwood to the East Village.
Patrick received a BA in English Literature from Columbia University.